Digital and Social Media Marketing

Overview

Throughout this Digital and Social Media Marketing  MSc programme from University of Plymouth you’ll learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.

Key features

• This programme is designed to keep you at the forefront of modern marketing practices. It equips you with an advanced knowledge of digital marketing strategy and planning to build core competence and deep specialisation
• Build the skills to bridge the gap between theoretical knowledge and its practical application in business situations with hands-on experience through practical workshops and real-world projects working alongside industry professionals on genuine digital marketing campaigns.
• Work with real projects, real firms, real challenges, real skills and competencies and build your skills ready to succeed in this increasingly competitive sector.
• The programme comprises an intensive series of stimulating lectures, energetic seminars and small group work which can take you anywhere in the world.

Career opportunities:

Graduates enter a workplace in which digital marketing graduates are highly sought after. Opportunities exist within multinationals (for example Google, Amazon and Facebook), small businesses, the public sector and not-for-profit organisations/charities.

Accreditation

This programme is accredited by the Institute of Data and Marketing (IDM).