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Digital Marketing, M.Sc.

  • Application Deadline
  • 12 months
    Duration
University rank #259 (QS) ,
The MSc. Digital Marketing programme at National University of Ireland, Galway is designed as a specialist programme which enables students to blend traditional Marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce.

About

Open to business and non-business conversion graduates, students joining the programme originate from Ireland, India, China, USA, Canada, Nigeria, Saudi Arabia, Madagascar, Greece, Brazil, Malta, Austria, Iran and Germany. 

The roles that students secure reflect the diverse needs of employers and the importance of students possessing transferable skills to meet these needs, these roles include:

  • Social Media Strategist
  • Digital Channel Executive
  • Digital Analyst
  • PPC & Paid Social Specialist
  • Digital Marketing Executive
  • Blogger
  • Corporate Marketing Executive

Career Opportunities

Graduates at National University of Ireland, Galway have found employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys, and LinkedIn.

The MSc. Digital Marketing programme strives to build the technical skills of students with a repertoire of globally recognised certifications, sought-after by potential employers. These certifications derive from the Hubspot and Google Analytics Academy. MSc Digital Marketing Students, under special arrangements with the Marketing Institute of Ireland (MII), sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.

Programme Structure

Courses include
  • Digital Marketing
  • Research Methods
  • Marketing Innovation & Entrepreneurship
  • Services Marketing
  • Marketing Performance & Productivity
  • Digital Sales Management
  • Digital Marketing Strategy
  • Marketing Analytics
  • Social Marketing & Sustainability
  • Strategic Brand Management
  • Cases in Marketing Management & Strategy
  • Inbound Marketing

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Credits
    90 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    88

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: Upper Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

Normally a Second Class Honours undergraduate degree, 2.1, or a 2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant Marketing specialism in a business degree, may be considered.

IELTS score of 6.5 or equivalent, if applicable. 

Tuition Fee

  • International

    15550 EUR/year
    Tuition Fee
    Based on the original amount of 15550 EUR per year and a duration of 12 months.
  • EU/EEA

    9000 EUR/year
    Tuition Fee
    Based on the original amount of 9000 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Galway

  • 800 - 1100 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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