Digital Marketing

National University of Ireland, Galway

12 months
15550 EUR/year
9000 EUR/year
Tuition fee
Apply date
Start date


The MSc. Digital Marketing programme at National University of Ireland, Galway is designed as a specialist programme which enables students to blend traditional Marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce.


Open to business and non-business conversion graduates, students joining the programme originate from Ireland, India, China, USA, Canada, Nigeria, Saudi Arabia, Madagascar, Greece, Brazil, Malta, Austria, Iran and Germany. 

The roles that students secure reflect the diverse needs of employers and the importance of students possessing transferable skills to meet these needs, these roles include:

  • Social Media Strategist
  • Digital Channel Executive
  • Digital Analyst
  • PPC & Paid Social Specialist
  • Digital Marketing Executive
  • Blogger
  • Corporate Marketing Executive

Career Opportunities

Graduates at National University of Ireland, Galway have found employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys, and LinkedIn.

The MSc. Digital Marketing programme strives to build the technical skills of students with a repertoire of globally recognised certifications, sought-after by potential employers. These certifications derive from the Hubspot and Google Analytics Academy. MSc Digital Marketing Students, under special arrangements with the Marketing Institute of Ireland (MII), sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.

Programme Structure

Courses include
  • Digital Marketing
  • Research Methods
  • Marketing Innovation & Entrepreneurship
  • Services Marketing
  • Marketing Performance & Productivity
  • Digital Sales Management
  • Digital Marketing Strategy
  • Marketing Analytics
  • Social Marketing & Sustainability
  • Strategic Brand Management
  • Cases in Marketing Management & Strategy
  • Inbound Marketing

Key information


  • Full-time
    • 12 months

Start dates & application deadlines






On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Upper Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

Normally a Second Class Honours undergraduate degree, 2.1, or a 2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant Marketing specialism in a business degree, may be considered.

IELTS score of 6.5 or equivalent, if applicable. 

Tuition Fee

  • International

    15550 EUR/year
    Tuition Fee
    Based on the original amount of 15550 EUR per year and a duration of 12 months.
  • EU/EEA

    9000 EUR/year
    Tuition Fee
    Based on the original amount of 9000 EUR per year and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
National University of Ireland, Galway