Global Media Management Birmingham City University

Overview

What's covered in the course?

The MA Global Media Management is designed to meet the growing demand for intelligent, innovative thinkers to work within the media sector. 

This programme is the ideal way to progress in a career in the media sector, and will also offer students that have previously studied degrees in media, culture and the creative industries the chance to advance their specialism further. Global Media Management is provided by Birmingham City University.

You will learn about global business strategy and leadership and how this can advance the interests of media brands, reflecting on innovation and entrepreneurship challenges, which are emerging as significantly important skills for media managers all over the world.

The programme is global in its outlook and reflects business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.

The MA Global Media Management is based on the philosophy that management education should provide a thorough grounding in the disciplines related to the functional aspects of management, and the interaction with contextual forces that impact on organisations. 

This knowledge and understanding is then further contextualised to provide integrative strategic themes. The impact of globalisation on business in all disciplines is a coherent theme throughout the programme.

Enhancing employability skills

Studies concentrate on the business of media and employability and key transferable skills are embedded within the programme ethos to maximise your capabilities and understanding of potential career opportunities.

You will practice working in groups to complete projects to build current knowledge of the media industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature. 

The programme is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. 

This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry.