12 months
10400 EUR/year
10400 EUR/year
Tuition fee
Apply date
Start date


The goal of the Marketing program of the Zagreb School of Economics and Management is to prepare students for senior marketing positions in a variety of organizations by developing their skills and knowledge in marketing, while also transferring ethical business values.


Program Features

Marketing is a central function in all successful modern organizations, regardless if they’re corporations, small or medium size businesses, charities, and even in some government institutions. The importance of marketing in today’s society cannot be overstated; as technological advancements have made it easier for companies to find customers and markets in different parts of the world, marketing has become a complex activity that transcends the 4P’s; successful marketing is the key to survival of many organizations. Career options in marketing can also be very diverse. If you decide to make the leap and specialize your skills in this field, you can work for companies that engage in marketing activities such as brand management, strategic management, or new product development. Also, you can work for organizations that provide marketing services such as marketing research, advertising, public relations, or consulting.

The Marketing program of the Zagreb School of Economics and Management will expose students to knowledge of marketing concepts and theories, and will also teach them how to apply these marketing concepts and theories in various organizational and industrial contexts. This program provides an optimal combination of courses in marketing theory, such as Consumer Behavior, Product Management and Design, Services Marketing, International Marketing and more, along with more qualitative courses such as Marketing Research, Marketing Metrics, and Price Management. Students will have to take part in a marketing simulation in which their theoretical knowledge is tested as they assume the role of a marketing manager in a virtual company.

Programme Structure

Courses include:

  • Integrated Marketing Communication
  • International Marketing
  • Marketing Metrics
  • Marketing Strategy / Simulation
  • Business Ethics and Corporate Social Responsibility
  • Price Management

Key information


  • Full-time
    • 12 months

Start dates & application deadlines






On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Diploma (translated and certified in English or Croatian)
  • Grade transcript (translated and certified in English or Croatian)
  • Passport copy
  • Two recommendations (academic or professional); If the candidates GPA is lower than 3,5, a third recommendation will be needed
  • Motivational letter
  • CV
  • Document proving that you have a source of supporting the study at ZSEM (most often „bank statement“)
  • Proof of application fee payment (150 EUR)
  • Certificate of birth (translated and certified in English or Croatian)

Tuition Fee

To alway see correct tuition fees
  • International

    10400 EUR/year
    Tuition Fee
    Based on the tuition of 10400 EUR for the full programme during 12 months.
  • EU/EEA

    10400 EUR/year
    Tuition Fee
    Based on the tuition of 10400 EUR for the full programme during 12 months.

Living costs for Zagreb

3989 - 6131 HRK /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Zagreb School of Economics and Management


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