Overview

The Marketing programme at the University of Lincoln provides students with a robust foundation in contemporary marketing theory and practical application. This curriculum is designed to equip graduates with the essential skills required to navigate the complexities of the modern commercial landscape, including team collaboration and strategic communication. By engaging with this course, students can prepare for diverse professional challenges in a rapidly evolving global market.

Why Marketing at the University of Lincoln?

Students at this institution benefit from a curriculum that reflects current industry thinking and real-world practice. The teaching team comprises experienced academics and practitioners who bring professional insights into the classroom. A significant highlight of the programme is the opportunity to work on live briefs provided by external businesses, allowing for the direct application of theoretical knowledge. Additionally, the university hosts guest speakers from various industries and organises field trips within the UK and abroad to enhance the learning experience.

Tuition Fee Breakdown

• International fee: GBP 18800 per year
• National fee: GBP 10700 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to cover essential aspects of the discipline, from digital strategies to consumer insights. Modules may include:

• Brand Management
• Consumer Behaviour
• Digital Marketing
• Finance for Business Management
• Global Relationship Marketing
• International Marketing and Customers
• Marketing Communications
• Sustainability & Responsibility in Marketing
• Research Methods

Careers with Marketing

Graduates of this programme are well-positioned to pursue advanced roles in a wide variety of sectors globally. The specialist skills acquired are highly regarded by both private and public sector organisations, as well as by those looking to establish their own business ventures. Common career paths include management positions in branding, digital strategy, and international market analysis. Furthermore, the academic rigour of the course provides a solid foundation for those wishing to progress into doctoral research or careers within academia.