Innovation Management

Overview

Issues of economic innovation have become an integral part of business activity and are expressed not only by the search for innovative products, new business models, especially based on Internet technologies, but also by the steadily growing R&D budgets.

If You are looking for the answers to the questions like:

• What do users think about Your web site?
• What Internet tools are best for Your company development?
• How to monitor Your Internet strategy?
• How to effectively arrange commercial space in Your store?
• How to introduce new products based on Internet technolologies?

You will find them right here. Choose Innovation Management at Poznan University of Economics and Business and take advantage of opportunities we have created especially for You. 

Participate in courses that will be carried out in specially designed for the programme laboratories: ShopLab (Eye-tracking Research Laboratory) and ConsumerLab (Internet Consumer Behaviour Laboratory).

Career 

All the prognoses and job market analyses show that demand for the specialist in the field of the Innovation Management will be growing, not only in Poland but also in Europe and the USA.

The graduates will be equipped with:

• the knowledge of company management - in particular innovation management, starting with the phase of generating idea, followed by the step of defining the product, its commercialization and finally the controlling phase,
• the knowledge and necessary skills concerning the Internet as the most important environment for innovative market solutions,
• the knowledge about how to create the financial plan for an innovative venture, including the methods of financing the venture,
• the skills to conduct market research and use sophisticated data analysis techniques,
• the knowledge about the directions of creating Ecoinnovations.