Overview

The Master of Marketing at the University of Auckland is a comprehensive postgraduate qualification designed to transition students from diverse academic backgrounds into the dynamic world of commercial communication. This 180-point programme provides a rigorous foundation in contemporary business practices while fostering specialist expertise in consumer behaviour and brand management. Students benefit from a curriculum that balances theoretical frameworks with practical, industry-focused applications.

Why Marketing at the University of Auckland?

Studying at this institution provides access to the prestigious Business School, which is committed to developing leaders, innovators, and global citizens. The programme is specifically structured to enhance competitiveness by focusing on international trends and professional development. Students gain access to the ASB Careers Centre, offering bespoke workshops and networking opportunities with local and international employers to ensure a strong start in the business environment.

Tuition Fee Breakdown

• International fee: NZD 62631 per year
• National fee: NZD 27304 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Managing People and Organisations
• Financial Reporting and Control
• Economics and Business Analytics
• Business Technology
• Operations and Supply Chain Management
• Marketing Management
• Digital Marketing Strategy
• Professional Development
• Specialisation Capstone

Careers with Marketing

Graduates are prepared for a wide range of roles within the marketing and communications sector, equipped with the analytical and creative skills demanded by modern organisations. The programme develops capabilities in critical thinking, solution-seeking, and ethical professionalism, making alumni attractive to global firms. Potential career paths and roles for graduates include:

• Brand manager
• Communications adviser
• Corporate consultant
• Marketing coordinator
• Market analyst
• Public relations officer

The University also provides ongoing support through Career Development and Employability Services to help students plan their professional trajectories and connect with industry partners.