Overview

The Master’s in Marketing Management at ESIC Business & Marketing School is a 100% English-taught programme designed for graduates and professionals who want to understand, design and lead contemporary marketing strategies in global and digitally connected markets. In an environment shaped by digital transformation, AI-driven decision-making, customer-centricity and international competition, the programme combines strategic marketing, branding, communications, analytics and business management into one integrated learning experience.

From market insights and strategic positioning to omnichannel activation, customer experience, and brand value creation, the MMM delivers a highly practical, internationally oriented learning experience, firmly rooted in current business realities.

The Marketing Management programme integrates applied learning, real business challenges, digital marketing tools, AI applications and international exposure through a compulsory academic experience at SDA Bocconi School of Management focused on digital marketing and luxury brands. Students develop a global managerial mindset within a highly multicultural environment while strengthening analytical, creative and strategic capabilities.

Objectives

Throughout the programme, you will develop a strategic vision of digital marketing, focused on results and driven by data, while learning how to integrate Artificial Intelligence into decision-making processes to generate measurable business impact.

• Create value through marketing by designing strong brands, developing effective market strategies, and leading commercial initiatives in global and digital environments.
• Master marketing and brand management concepts and apply them to real business challenges.
• Integrate marketing decisions with corporate goals and long-term business strategy.
• Design marketing and brand strategies for traditional, digital, and hybrid business environments.
• Develop customer-centric international marketing plans.
• Use marketing analytics and KPIs to make data-driven decisions and improve performance.
• Apply ethical principles while developing leadership, communication, and critical thinking skills.