Overview

In the Digital Marketing and Omnichannel Strategy programme at Montpellier Business School, you will find out what digital marketing is in a customer centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developping and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

Career

Digital Marketing Specialist

CEM/CXM Specialist

Marketing Manager

Web Campaign Specialist

Business Analyst

Marketing and Communications Consultant

Brand and Client Experience Designer

E-Commerce Manager

Programme Structure

Courses include:

Mobile strategy

Data analytics for marketing
Digital project management

Digital Transformation
Customer experience management (CEM/CXM)
Omnichannel strategy
Storytelling in the digital era

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

86

Schedule TOEFL®

Credits

120 ECTS

Delivered

On Campus

Campus Location

Montpellier, France

Disciplines

Digital Marketing View 34 other Masters in Digital Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

86

Schedule TOEFL®

Other requirements

General requirements

The MSc programmes are open to students with three or four years of studies after high school and do not require prior general or technical knowledge related to the subjects.
Students who hold a 3-year degree (Bachelor’s degree or equivalent) will join the 2-year MSc.

Students who hold of a 4-year degree will join the 1-year MSc.
TOEFL (at least 86/120 for the 2-year MSc | 88/120 for the 1-year MSc)
CV and cover letter
Copy of the latest degree certificate and academic transcripts of the last 3 years of studies
Copy of your ID (e.g.passport)
Photo (jpeg)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at MBS and/or in France, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17200 EUR / year

≈ 17200 EUR / year
Domestic Applies to you

Applies to you

Citizens or residents

17200 EUR / year

≈ 17200 EUR / year

Living costs

Montpellier

France

917 - 1246 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Omnichannel Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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