Overview

In the Digital Marketing and Omnichannel Strategy programme at Montpellier Business School, you will find out what digital marketing is in a customer centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developping and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

Career

Digital Marketing Specialist

CEM/CXM Specialist

Marketing Manager

Web Campaign Specialist

Business Analyst

Marketing and Communications Consultant

Brand and Client Experience Designer

E-Commerce Manager

Programme Structure

Courses include:

Digital Marketing Strategy

Consumer psychology & behavior in digital era

Digital communication

Customer Experience Management (CEM/CXM) and Omnichannel strategy

Marketing design for augmented and virtual reality

Community management and Social media strategy & optimisation (SMO)

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2025-09-01 00:00:00
- Apply before 2025-07-30 00:00:00

More details

Admission Process - 2 Year Msc -> 1 November - 30 July.

Language

English

TOEFL^® IBT

86

Schedule TOEFL®

Credits

120 ECTS

Delivered

On Campus

Disciplines

Digital Marketing View 38 other Masters in Digital Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

86

Schedule TOEFL®

Other requirements

General requirements

The MSc programmes are open to students with three or four years of studies after high school and do not require prior general or technical knowledge related to the subjects.
Students who hold a 3-year degree (Bachelor’s degree or equivalent) will join the 2-year MSc.

Students who hold of a 4-year degree will join the 1-year MSc.
TOEFL (at least 86/120 for the 2-year MSc | 88/120 for the 1-year MSc)
CV and cover letter
Copy of the latest degree certificate and academic transcripts of the last 3 years of studies
Copy of your ID (e.g.passport)
Photo (jpeg)

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at MBS and/or in France, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

16000 EUR/year

Tuition Fee

Based on the tuition of 16000 EUR per year during 12 months.
EU/EEA

16000 EUR/year

Tuition Fee

Based on the tuition of 16000 EUR per year during 12 months.

2-year MSc: 26,800 € / 1-year MSc: 16,900 €

Living costs for Montpellier

917 - 1246 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Omnichannel Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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