Overview

The experienced and qualified staff of the The Marketing Management course offered by INSA Business, Marketing & Communication School create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies.

Objectives

Provide the student the best tools, knowledge and abilities in order to succeed at an executive level in marketing management.

Show how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management.

Teach you the ethical principles required of an executive in this field.

Professional Outings

Marketing Director
Marketing Manager
Strategic Director
Department Head

INSA offers the possibility to do an internship in companies during the course.

Programme Structure

Modules:

The Marketing Management in the company: organization.

Product Manager. Policies design and implementation. Marketing Plan Economic Control and optimization of results.

Products Strategy and Brand Positioning. Globalization and decision making. Competitive Analysis.

Sales Forecasts. Forenet (System Specialized in Business Forecasts). Evaluation of the Innovative Products demand. Market Research.

Product quality, logistics and distribution.

Trade Fairs, Conventions and Congresses.

Customer Marketing. Techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market.

Marketing in Industrial Companies and Service Companies.

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00

Application deadline not specified.

Language

English

Credits

60 ECTS

Delivered

On Campus

Campus Location

Barcelona, Spain

Disciplines

Marketing Management View 13 other Masters in Marketing Management in Spain

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Those interested in any of INSA’s programs must complete the admission process for either Master’s or Higher Degree. This admission process looks at the appropriateness of the future student’s profile for the studies requested.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at INSA Business, Marketing & Communication School and/or in Spain, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

5900 EUR / year

≈ 5900 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

5900 EUR / year

≈ 5900 EUR / year

Living costs

Barcelona

Spain

770 - 1360 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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