12 months
Duration
5200 EUR/year
5200 EUR/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

To keep up with today’s fast changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment. At the INSA Business, Marketing & Communication School  we offer a master degree in Marketing Management. 

Overview

Key facts:

  • Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies.
  • The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.
  • Having successfully passed the evaluations and with the minimum attendance required, the student receives a diploma in Master in Marketing Management of INSA Business, Marketing & Communication School. 

Programme Structure

Modules:

  • The Marketing Management in the company: organization.
  • Product Manager. Policies design and implementation. Marketing Plan Economic Control and optimization of results.
  • Products Strategy and Brand Positioning. Globalization and decision making. Competitive Analysis.
  • Sales Forecasts. Forenet (System Specialized in Business Forecasts). Evaluation of the Innovative Products demand. Market Research.
  • Product quality, logistics and distribution.
  • Trade Fairs, Conventions and Congresses.
  • Customer Marketing. Techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market.
  • Marketing in Industrial Companies and Service Companies.

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

60 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at INSA Business, Marketing & Communication School and/or in Spain, please visit Student Insurance Portal.

Other requirements

General requirements

  • To complete the registration process students are required to send us some documents by mail, such as a photocopy of the DNI or NIE or two current passport size photographs. 
  • The complete list will be sent by INSA.

Tuition Fee

To alway see correct tuition fees
  • International

    5200 EUR/year
    Tuition Fee
    Based on the tuition of 5200 EUR for the full programme during 12 months.
  • EU/EEA

    5200 EUR/year
    Tuition Fee
    Based on the tuition of 5200 EUR for the full programme during 12 months.

Living costs for Barcelona

770 - 1360 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Management
-
INSA Business, Marketing & Communication School

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