The program provides graduates with the skills and expertise to manage large research projects and prepares them to pursue successful careers as marketing specialists in fields such as brand management, new product development, communications and marketing research.
The MSc Marketing program offered by Concordia University Montréal provides excellent preparation for students interested in advanced research who wish to pursue Doctoral studies and a career as a business professor or consultant.
The MSc thesis is a major empirical research project that allows students to focus on a specific topic of particular interest and publish their results. Students are encouraged to select a topic addressing a contemporary business problem and apply technical and analytical skills to propose relevant solutions.
JMSB programs provide an intellectually challenging environment for academically accomplished students who want to develop both general and specialized management skills. JMSB faculty members are deeply committed to academic excellence, ground breaking research and student support. They understand current business issues and market trends.
The MSc program is a 45-credit program offered on a full-time or part-time basis.
More informationVisit official programme website
Programme StructureCourses Included:
- Consumer Research
- Marketing Communications
- New Product Innovation
- Psychology of Decision Making
- Segmentation and Positioning in Marketing
- Research in Retailing: Theories, Methods and Applications
- Brand Management
- 24 months
Start dates & application deadlines
- Apply before
Applications will be considered as long as space is available.
DisciplinesMarketing Digital Communication Digital Marketing View 12 other Masters in Digital Communication in Canada
A bachelor's degree with high academic standing serves as a prerequisite for the program. To be eligible for admission, applicants must have maintained at least a B average in their final two years and have obtained a Grade Point Average (GPA) of at least 3.00 on a 4.30 scale, or the equivalent, from an accredited university.Applicants with a bachelor's degree in other than Commerce or Business Administration will be required to take prerequisite courses in addition to the required coursework in the graduate program.
International31141 CAD/yearTuition FeeBased on the original amount of 31141 CAD per year and a duration of 24 months.
National6284 CAD/yearTuition FeeBased on the original amount of 6284 CAD per year and a duration of 24 months.
Students from Canada 14747 CAD
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last year
Check the official programme website for potential updates.