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Marketing, M.Sc.

  • Application Deadline
  • 24 months
    Duration
University rank #462 (QS) Montréal, Canada
The Master of Science in Marketing at Concordia University Montréal is designed for those who wish to enhance their expertise in the most up-to-date marketing theories and in the tools and methods used to conduct advanced marketing research.

Overview

Program Details

The program provides graduates with the skills and expertise to manage large research projects and prepares them to pursue successful careers as marketing specialists in fields such as brand management, new product development, communications and marketing research.

The MSc Marketing program offered by Concordia University Montréal provides excellent preparation for students interested in advanced research who wish to pursue Doctoral studies and a career as a business professor or consultant.

The MSc thesis is a major empirical research project that allows students to focus on a specific topic of particular interest and publish their results. Students are encouraged to select a topic addressing a contemporary business problem and apply technical and analytical skills to propose relevant solutions.

JMSB programs provide an intellectually challenging environment for academically accomplished students who want to develop both general and specialized management skills. JMSB faculty members are deeply committed to academic excellence, ground breaking research and student support. They understand current business issues and market trends.

The MSc program is a 45-credit program offered on a full-time or part-time basis.

Programme Structure

Courses Included:
  • Consumer Research
  • Marketing Communications
  • New Product Innovation
  • Psychology of Decision Making
  • Segmentation and Positioning in Marketing
  • Research in Retailing: Theories, Methods and Applications
  • Brand Management

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 24 months
    Part-time
    • Intensity Flexible
    • Part-time variant
      Flexible
  • Credits
    45 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:

    7

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    90

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    577

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: 3
Recommended score: 3

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of 3 or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • You need the following GMAT score:

    Required score: 580

    The GMAT - or Graduate Management Admission Test - is a frequent requirement for admission at management and business schools across the world. The GMAT score ranges between 200 and 800 and measures the verbal and quantitative reasoning of test-takers.

General Requirements

A bachelor's degree with high academic standing serves as a prerequisite for the program. To be eligible for admission, applicants must have maintained at least a B average in their final two years and have obtained a Grade Point Average (GPA) of at least 3.00 on a 4.30 scale, or the equivalent, from an accredited university.Applicants with a bachelor's degree in other than Commerce or Business Administration will be required to take prerequisite courses in addition to the required coursework in the graduate program. 

Tuition Fee

  • International

    31141 CAD/year
    Tuition Fee
    Based on the original amount of 31141 CAD per year and a duration of 24 months.
  • National

    6284 CAD/year
    Tuition Fee
    Based on the original amount of 6284 CAD per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Students from Canada 14747 CAD 

Living costs for Montréal

  • 1074 - 1760 CAD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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