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Overview
Program Details
The program provides graduates with the skills and expertise to manage large research projects and prepares them to pursue successful careers as marketing specialists in fields such as brand management, new product development, communications and marketing research.
The MSc Marketing program offered by Concordia University Montréal provides excellent preparation for students interested in advanced research who wish to pursue Doctoral studies and a career as a business professor or consultant.
The MSc thesis is a major empirical research project that allows students to focus on a specific topic of particular interest and publish their results. Students are encouraged to select a topic addressing a contemporary business problem and apply technical and analytical skills to propose relevant solutions.
JMSB programs provide an intellectually challenging environment for academically accomplished students who want to develop both general and specialized management skills. JMSB faculty members are deeply committed to academic excellence, ground breaking research and student support. They understand current business issues and market trends.
The MSc program is a 45-credit program offered on a full-time or part-time basis.
More information
Visit official programme websiteProgramme Structure
Courses Included:- Consumer Research
- Marketing Communications
- New Product Innovation
- Psychology of Decision Making
- Segmentation and Positioning in Marketing
- Research in Retailing: Theories, Methods and Applications
- Brand Management
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
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More details
Applications will be considered as long as space is available.
Language
English
Credits
45 alternative credits
Delivered
On Campus
Disciplines
Marketing Digital Communication Digital Marketing View 12 other Masters in Digital Communication in CanadaAcademic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. 3
3 (recommended)
GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800. 580
English requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 90
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 7
Other requirements
General requirements
A bachelor's degree with high academic standing serves as a prerequisite for the program. To be eligible for admission, applicants must have maintained at least a B average in their final two years and have obtained a Grade Point Average (GPA) of at least 3.00 on a 4.30 scale, or the equivalent, from an accredited university.Applicants with a bachelor's degree in other than Commerce or Business Administration will be required to take prerequisite courses in addition to the required coursework in the graduate program.
Tuition Fee
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International
31141 CAD/yearTuition FeeBased on the original amount of 31141 CAD per year and a duration of 24 months. -
National
6284 CAD/yearTuition FeeBased on the original amount of 6284 CAD per year and a duration of 24 months.
Students from Canada 14747 CAD
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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