Marketing Concordia University Montréal

Overview

The Marketing programme at Concordia University Montréal offers an intensive research-based curriculum designed for those seeking to master advanced business theories. Students engage with sophisticated analytical tools and methodologies to prepare for leadership roles in the evolving global marketplace.

This degree focuses on developing the technical skills required to manage large-scale research projects and complex data sets. By bridging the gap between academic theory and practical application, the course ensures graduates are ready to tackle contemporary challenges in brand management and consumer behaviour.

Why Marketing at Concordia University Montréal?

Studying at the John Molson School of Business provides access to a prestigious faculty known for excellence in business education. The institution is recognised for its strong emphasis on experiential learning, offering students a collaborative environment to refine their professional expertise.

A distinctive feature of this programme is the optional co-op component, which allows students to participate in paid, full-time internships. These placements last between four and eight months, providing invaluable opportunities to apply classroom knowledge within real-world corporate settings.

The university provides extensive support through research assistantships and teaching opportunities for thesis-based students. These funding packages are designed to allow researchers to focus entirely on their academic contributions while gaining professional experience within the faculty.

Tuition Fee Breakdown

• International fee: CAD 878 per credit
• National fee: CAD 315 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum requires the completion of 45 credits, including core coursework, elective seminars, and a substantial research thesis. Students must also engage in professional development activities to round out their academic training.

Core modules include:

• Applied Linear Statistical Models
• Research Methods
• Professional Development
• Marketing Research Foundations
• Marketing Theory

Modules may include:

• Qualitative Research
• Consumer Research Methods
• Marketing Communications
• Consumer Psychology and Decision Making
• Innovation and Marketing
• Pricing Management
• Relationship Marketing Strategy
• Special Topics in Marketing
• Segmentation and Positioning Marketing
• Meaning and Management of Brands
• Retailing
• Sustainability in Marketing

The final stages of the programme involve the following components:

• Thesis Proposal
• Research Thesis

Careers with Marketing

Graduates are prepared for successful careers as specialists across a diverse range of industries. The advanced analytical training provided by the university enables alumni to pursue high-level roles in both the private and public sectors.

Common career paths for graduates include positions in brand management, new product development, and strategic communications. Additionally, the strong focus on methodology prepares students for roles in marketing research and data analysis for global organisations.

The programme also serves as a rigorous foundation for those intending to pursue further academic study. Many students use the research skills gained during their M.Sc. to transition into doctoral programmes or specialised consultancy roles within the business field.