Overview
The Strategic Marketing programme from Cranfield School of Management covers the full marketing spectrum from marketing strategy, communications and branding to market research, omnichannel marketing and big data marketing analytics.
The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM's professional marketing qualifications and awards alongside your Cranfield degree. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals.
Who is it for?
- Recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing.
- Marketing professionals looking to enhance their knowledge and skills and progress their career.
Programme Structure
Courses included:
- Strategic Marketing and Planning
- Big Data, Insight and Analytics
- Retailing and Omnichannel Management
- CRM and Customer Experience
- Marketing Consultancy Project
- Digital Marketing and Social Media Marketing
- Accounting and Finance for Strategic Marketing
- B2B Sales and Key Account Management
- Integrated Marketing Communications
- Managing Brands
- Customer Behaviour
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , National
- Apply before , International
-
Language
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Credits
Delivered
Campus Location
- Cranfield, United Kingdom
Disciplines
Marketing Management Studies Strategic Management View 911 other Masters in Management Studies in United KingdomWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- A minimum of three years' post-qualification work experience
- A first or second class UK honours degree
- Applicants who do not have a degree are welcomed provided they can demonstrate high levels of achievement, exceptional career progression or evidence of leadership potential.
- The average score for our Full-time MBA students is currently 680. You will need to contact GMAT directly to book an appointment to take the test.
- The Cranfield Admission Test (CAT) can be taken online once an application has been submitted.
- GRE
Tuition Fees
-
International Applies to you
Applies to youNon-residents29650 GBP / year≈ 29650 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents15500 GBP / year≈ 15500 GBP / year
Living costs
Cranfield
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Strategic Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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