International Marketing Management Università Cattolica del Sacro Cuore

Overview

The International Marketing Management course at Università Cattolica del Sacro Cuore  prepares you to analyse global markets and drive marketing, sales, and strategic planning in multinational firms, SMEs, or your own ventures. 

You’ll combine economic and managerial frameworks with psychological insights and cross-cultural negotiation techniques, learning through lectures, case discussions, role-plays, group projects, and specialised seminars.

Career 

MIMM students acquire competences and skills suitable for attending marketing management positions in both national or international firms.

Thanks to the multidisciplinary approach featuring the programme, students might also reach analytical positions (such as positions supporting the decision making process). Industrial, service organizations, marketing research institutes  and international organizations both profits and no profit are suitable contexts for putting into practice the acquired competences.

Participants will therefore be exposed to the fundamentals needed to launch and direct their career such as:

• International Marketing Manager

• Country Manager

• Export Manager

• International Sales Manager

• International Brand and Communication Manager

• International Area Manager

• International Marketing Researcher

• International Analyst