International Marketing Management Università Cattolica del Sacro Cuore

Overview

Students of the  Università Cattolica del Sacro Cuore 's  International Marketing Management programme  gain the skills and knowledge needed to analyse international markets and take on roles in management, sales, and marketing.

Key facts

The programme prepares students for global business environments through a unique training approach that:

• Combines economic and managerial studies with psychological and organisational insights,

• Teaches students to use a cross-cultural approach in negotiations and strategic planning.

• Students learn how to adapt to diverse and changing business environments. The programme brings together students from different backgrounds, enriching the learning experience with varied perspectives on marketing.

The course emphasises active learning and student interaction to build analytical and decision-making skills. Teaching methods include lectures from internationally experienced professors, discussions of real business cases, role-playing, individual and group projects (sometimes

Career prospects

• MIMM students acquire competences and skills suitable for attending marketing management positions in both national or international firms.
• Thanks to the multidisciplinary approach featuring the programme, students might also reach analytical positions (such as positions supporting the decision making process). Industrial, service organizations, marketing research institutes  and international organizations both profits and no profit are suitable contexts for putting into practice the acquired competences.