Leisure and Tourism Studies 

Overview

We are the first university of applied sciences in the Netherlands offering an academic master’s programme. In this programme we look at Leisure and Tourism from the perspective of urban studies, policy and innovation management. You will work on three important research themes: Storytelling & Consumer Experience, Imagineering & Business Innovation and Place-making & Events.

Our leisure time is a vital resource that can be used for creative and physical activity, building relationships, forging identities and developing skills. The experiences that fill our leisure time are provided by an industry which accounts for 6% of the workforce in the Netherlands. The phenomena of Leisure and Tourism are increasing in complexity and require an integrated and multidisciplinary approach. Courses of this academic master’s programme build on knowledge and expertise from various fields such as sociology, psychology, economics, management and marketing.

After your master

Completion of the Master of Science Leisure and Tourism Studies at Breda University of Applied Sciences (BUAS) will offer you a range of career opportunities in leisure management, leisure policy, leisure research and leisure education.

After your graduation you are entitled to the degree of Master of Science.

• Leisure Management:

management of theme parks, sports centres, events, leisure venues, theatre management and marketing, tour operations

• Leisure Policy:

public policy advisor for local and national government, project development analyst, sports policymaker

• Leisure Research:

researcher in public and commercial research organisations and universities

• Leisure Education:

lecturer at universities of applied sciences and research universities