Sustainable Marketing University of Oulu

Overview

At the Oulu Business School, the main focus in marketing education and research is on branding, digital business, relationships and networks between companies, service marketing, procurement and logistics, selling and consumer behavior.

Sustainable Marketing master's program from University of Oulu emphasises ethical and sustainable perspectives on business and offers a comprehensive understanding of the environmental, social and economic aspects of sustainable development in an interconnected world. 

There is a growing demand for expertise in corporate sustainability due diligence via EU's recent regulation. The aim is to foster sustainable and responsible corporate behaviour in companies’ operations and across their global value chains.

Students develop not only their professional capabilities but also their abilities in applying scientific knowledge to the practice of marketing. Graduates are therefore well-equipped to apply for positions in the business life as well as continue their academic careers.

Occupational profiles of the graduates

Graduates are well-equipped in applying scientific knowledge to the practice of marketing. They can continue their academic careers or find positions in the business life under various titles such as:

• Marketing Manager
• Brand Manager
• Key Account Manager
• Customer Service Manager
• Marketing Planner
• Sales Manager
• Project Manager
• Head of Supply Chain Management
• Content Creator
• Growth Hacker
• Customer Experience Manager.

Accreditation

AACSB