Studyportals

Marketing

University of Oulu

M.Sc.
24 months
Duration
12000 EUR/year
Free
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

This MSc in Marketing at the University of Oulu is an internationally comparable degree in Economics from an AACSB accredited business school.

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Overview

In this MS in Marketing taught at University of Oulu, students get familiarised in servitisation, strategic marketing practice, organisational buying behaviour, consumer behaviour, supply chain management, and digital marketing within global markets.

Students gain elevant skills of the latest marketing knowledge, practices, and technologies.

OBS is one of the first Nordic business schools to earn AACSB International business accreditation. Only some 5 % of the world’s business schools have fulfilled the AACSB quality standards.

OBS offers four focal research areas in marketing: industrial marketing, electronic business, logistics and supply chain management, and service and service business management.

Career:

The education is based on high-quality research and active co-operation with local and global companies and organizations. Education in marketing will help students to develop not only the professional capabilities necessary in customer and network relationship management but also abilities to apply scientific knowledge in the practice of marketing.

Possible titles include:

  • Account Manager
  • Customer Service Manager
  • Marketing Manager
  • Marketing Planner
  • Sales Manager
  • Product Manager
  • Project Manager
  • Head of Supply Chain Management
  • Retail Development Manager

Students applying for the programme must possess a bachelor degree in marketing, business studies, social sciences, engineering, or IT studies in business.

Programme Structure

  • At the Oulu Business School (OBS), the primary focus in marketing education and research is in business-to-business relationships and networks. 
  • The studies offer a broad understanding of the interaction and processes between the organisations in business networks. 
  • As part of their studies, the students develop expertise in fundamental marketing areas such as campaigns, branding, procurement and logistics, and digital marketing practices.

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
92 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • A successful applicant has obtained their first academic degree, normally a Bachelor’s degree or equivalent, from an institution of higher education. As a rule, the Bachelor’s degree is the lower academic degree. This degree should be equivalent of at least three years of full-time studies (180 ECTS).
  • Students who are on their last term/semester of Bachelor’s studies can apply to study for a Master’s degree. Applicants with excellent academic records can be offered a conditional study placement.

Tuition Fee

  • International

    12000 EUR/year
    Tuition Fee
    Based on the original amount of 12000 EUR per year and a duration of 24 months.
  • EU/EEA

    Free
    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Marketing M.Sc.
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