International Marketing Management Coventry University

Overview

The aim of the International Marketing Management course at Coventry University is to prepare you for working in global marketing.

Core aims:

• To engage you in a range of concepts and theories within the international marketing management field that will enable you to critically analyse and evaluate organisations, contexts and functions.

• To allow you to develop your ability to apply knowledge and understanding of international marketing management to find solutions to complex numerical, scientific, technical or difficult issues, both systematically and scientifically, to improve business and management practice, including within an international marketing management context.

• To enable you to further develop analytical, critical evaluation, synthesis and application to help to improve your decision-making skills, intercultural competencies and to encourage reflective practice.

Accreditation

• Chartered Management Institute (CMI)
• Chartered Institute of Marketing (CIM)