Overview

The aim of the International Marketing Management course at Coventry University is to prepare you for working in global marketing.

Core aims:

To engage you in a range of concepts and theories within the international marketing management field that will enable you to critically analyse and evaluate organisations, contexts and functions.

To allow you to develop your ability to apply knowledge and understanding of international marketing management to find solutions to complex numerical, scientific, technical or difficult issues, both systematically and scientifically, to improve business and management practice, including within an international marketing management context.

To enable you to further develop analytical, critical evaluation, synthesis and application to help to improve your decision-making skills, intercultural competencies and to encourage reflective practice.

Accreditation

Chartered Management Institute (CMI)
Chartered Institute of Marketing (CIM)

Programme Structure

Courses include:

Global Marketing

Marketing, Strategy, Planning and Control

International Brand Management

Digital Marketing Strategy

Service Operations

Consumer Behaviour

Marketing Communications

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00

Apply anytime.

Language

English

IELTS

6.5

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Coventry, United Kingdom

Disciplines

Marketing Management View 75 other Masters in Marketing Management in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree.

Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18600 GBP / year

≈ 18600 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9350 GBP / year

≈ 9350 GBP / year

Living costs

Coventry

United Kingdom

656 - 1057 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Core aims:

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Coventry

Funding

Scholarships Information

Available Scholarships

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