12 months
17900 GBP/year
14250 GBP/year
Tuition fee
Apply date
Start date


This International Marketing Management course at Coventry University, should give you the chance to explore the skills which may be needed to work within an international businesses, using marketing to drive growth and business success. 

Visit the official programme website for more information

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The aim of the International Marketing Management course at Coventry University , which is currently accredited by the Chartered Institute for Marketing, is to try to prepare you for potential future jobs in international marketing management upon successful completion.

We will endeavour to prepare you to be a professional marketing practitioner, ready to oversee large scale marketing strategies and campaigns that could span multiple countries and regions. You will explore the theoretical knowledge, skills and personal attributes which may be required when considering a future career as a manager in an international marketing position, leading multi-functional teams to achieve business growth.Successful graduates should be adaptable and proactive specialists, capable of entering the workforce at management level.

Career prospects 

This course has been designed with employability in mind, with the Project module offering you the opportunity to apply for an industry-based internship (subject to availability and additional fees) or conduct research, aiming to help you better understand how international marketing fits into the efforts of real businesses.

The international focus of the course, fostered by an international teaching staff and student body, international case studies, and the possible opportunity for international experiences, may provide you with the opportunity to stand out from the crowd of graduates entering the international marketing sector, upon successful completion of the course.

The course also aims to develop your critical understanding, interpretation and application of data and the implications on marketing decision making and budget planning, key focus areas within modern marketing. The course will encourage the early researcher and the student wishing to progress to PhD study, as well as those interested in a career in management within international marketing.

You will have the support of work placement and employment advisors who have an extensive network of employers with a wide range of internship possibilities. The employment support team also aims to support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.


  • Chartered Management Institute (CMI)
  • Chartered Institute of Marketing (CIM)

Programme Structure

Courses include:

  • Global Marketing
  • Marketing, Strategy, Planning and Control
  • International Brand Management
  • Digital Marketing Strategy
  • Service Operations
  • Consumer Behaviour 
  • Marketing Communications

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree.
  •  Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Tuition Fee

To alway see correct tuition fees
  • International

    17900 GBP/year
    Tuition Fee
    Based on the tuition of 17900 GBP per year during 12 months.
  • National

    14250 GBP/year
    Tuition Fee
    Based on the tuition of 14250 GBP per year during 12 months.

Living costs for Coventry

656 - 1057 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

International Marketing Management
Coventry University


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