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Marketing and Integrated Communication, M.B.A.

  • Application Deadline
  • 18 months
University rank #458 (QS) ,
Marketing and Integrated Communication programme at Vilnius University is developing specialists up to the highest professional standards, in order to make them capable of analysing market situation, planning and implementing relevant strategies of marketing and communications. 


Why Marketing and Integrated Communication study programme at Vilnius University?

The programme offers a Double degree possibility for the best students with Naples Parthenope University, Italy; similar agreements with other universities are in the process of negotiations. 

This programme proved to be among the most popular Master programmes among the international applicants. Students and graduates emphasize the opportunity to develop numerous international contacts and experiences, since classes attract numerous exchange students and typically include representatives from about ten countries.

In addition, the students are very positive about possibilities to combine their studies with working experience and ERASMUS exchange visits.

Career opportunities

A graduate is able to analyse market trends and parameters of consumer behaviour on the basis of relevant theoretical and practical information and with use of adequate methodologies. Acquired level of knowledge and skills allow participating actively in development and implementation of marketing strategies.

Acquired skills and competences allow a graduate successfully work in marketing and communications departments of business companies and other organizations. A graduate can successfully work in marketing, advertising, public relations and communications agencies, in consulting firms and market research companies in numerous countries.

Programme Structure

Courses include:

  • Corporate Communication Management
  • Research Methods
  • Strategic Brand Management
  • Marketing Management
  • Management of Organisation Image
  • Strategic Marketing
  • Global Marketing Management

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 18 months
    • Duration description
      2 years (4 semesters) in case of double degree
  • Credits
    90 ECTS
    90 or 120 ECTS (in case of double degree)
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Bachelor's degree or its equivalent;
  • No less than 20 ECTS credits in the fields of economics, management and business administration or other social sciences or the acquired analogous practical experience is substantiated in motivation letter and during the interview (experience in marketing is an additional advantage);
  • English language proficiency – the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR).

    Tuition Fee

    • International

      3300 EUR/year
      Tuition Fee
      Based on the original amount of 3300 EUR per year and a duration of 18 months.
    • EU/EEA

      3300 EUR/year
      Tuition Fee
      Based on the original amount of 3300 EUR per year and a duration of 18 months.
    We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

    Living costs for Vilnius

    • 490 - 860 EUR/month
      Living Costs

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


    VILNIUS UNIVERSITY Tuition Fee Waiver for Full-time Master degree studies

    Tuition waiver will be awarded to the most motivated and competent international non-EU/EEA students applying for Vilnius University Master programmes taught in English or Russian language. This scholarship covers full cost of the tuition fee of the selected Master‘s study programme.

    Monthly scholarship for full-time Master degree studies

    A monthly scholarship is offered for the nationals of the Republic of Armenia, the Republic of Azerbaijan, the Republic of Moldova, Japan, the People's Republic of China, the Republic of Korea, the State of Israel (10 grants altogether).

    For more information, please contact

    Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

    The Global Study Awards: get funded with up to £10,000 to study abroad

    Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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