Marketing and Integrated Communication Vilnius University

Overview

Within the Marketing and Integrated Communication study programme at Vilnius University , you will learn how to conduct marketing research and perform statistical analysis of consumer-linked data and how to interpret findings. You will study strategic marketing and strategic brand management. During your studies of integrated communication, digital marketing communication and corporate communication's management, you will learn how to communicate with different stakeholders. You will have an opportunity to study marketing-related subjects, such as cross-cultural management, sales management, organisational psychology, etc.

Double degree opportunity

Marketing and Integrated Communication students have an opportunity for double degree studies at either University of Parma, or the Parthenope University in Naples in Italy.

Double degree studies are a great opportunity to deepen and expand knowledge and to acquire a second diploma from a partner university on the basis of the similarities between the programmes and the competencies they develop.

Career opportunities

A graduate is able to analyse the market trends and parameters of consumer behaviour, on the basis of the relevant theoretical and practical information and with the use of adequate methodologies.

A graduate will have acquired a level of knowledge and skills that allow them to participate actively in the development and implementation of marketing strategies. The acquired skills and competences will allow a graduate to successfully work in the marketing and communication departments of business companies and other organisations. A graduate can successfully work in marketing, advertising, public relations and communication agencies, consulting firms and market research companies in various countries.Vilnius University has created opportunities for students who are interested in continuing their education to enter into doctoral studies, which are available in the English language. Furthermore, the best of our graduates might be offered employment at the university.