Innovation and Tourism Marketing, Master | UCAM - Catholic University of Murcia | Murcia, Spain
12 months
6500 EUR/year
6500 EUR/year
Tuition fee
Apply date
Start date


The Master’s in Innovation and Tourism Marketing from UCAM - Catholic University of Murcia is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations.


Students entering this Innovation and Tourism Marketing from UCAM - Catholic University of Murcia must be a graduate of a tourism related study or have a degree at the university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the setup and operations management aimed at innovation and marketing processes in the tourism sector.

Career Opportunities

The theoretical knowledge and the practical training at the Master’s Degree in Innovation and Tourism Management enable students to access to labour market, both in private and public sector.

Our postgraduates meet the demands of a wide range of professional profiles. The knowledge and skills trained at the Master allow students to occupy leading positions in tourism companies and/or public institutions, as well as to draw up their own business plan as entrepreneurs.

Internship is optional, as our students may search their internships -in the country of their choice- with the assistance of the Master’s Coordinator. We always aim students to apply for an internship in recognized national or international businesses where there might be opportunities for future employment. 

At the end of the programme, graduates are qualified to become:

  • Tourism project or product developer.
  • Director of Marketing.
  • Digital Marketing Manager.
  • Online Communication Manager.
  • E-commerce Manager.
  • Social Media Manager.
  • Community Manager.
  • Web Project Manager.
  • Chief Innovation Officer.

Programme Structure

Courses include:

  • Innovation applied to Tourism Business Models
  • Innovation and Creativity applied to the Generation of Value
  • Innovation applied to Tourism Processes
  • Innovation applied to the Management of Tourism Businesses
  • Innovation a reality in the tourism sector
  • The new global tourism environment

Key information


  • Full-time
    • 12 months

Start dates & application deadlines






On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Scanned biopage of your valid passport.
  • Bachelor’s academic transcript and degree certificate
  • Language proficiency certificate from this list. Any other English certificate will be evaluated individually. For students who completed the bachelor degree from US, UK or any English-speaking countries, language proficiency certificate is not required. For any other countries, UCAM also accepts letter from the university certifying that the medium/language of instruction is English.
  • Statement of Purpose/Motivational Letter
  • Curriculum Vitae

Tuition Fee

To alway see correct tuition fees
  • International

    6500 EUR/year
    Tuition Fee
    Based on the tuition of 6500 EUR for the full programme during 12 months.
  • EU/EEA

    6500 EUR/year
    Tuition Fee
    Based on the tuition of 6500 EUR for the full programme during 12 months.

Living costs for Murcia

580 - 960 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Innovation and Tourism Marketing
UCAM - Catholic University of Murcia
Innovation and Tourism Marketing
UCAM - Catholic University of Murcia


Go to your profile page to get personalised recommendations!