Innovation and Tourism Marketing UCAM - Catholic University of Murcia

Overview

Students entering this Innovation and Tourism Marketing from UCAM - Catholic University of Murcia must be a graduate of a tourism related study or have a degree at the university level in a different academic field. This programme is appropriate for students who want to acquire or expand their knowledge with regards to the setup and operations management aimed at innovation and marketing processes in the tourism sector.

Career Opportunities

The theoretical knowledge and the practical training at the Master’s Degree in Innovation and Tourism Management enable students to access to labour market, both in private and public sector.

Our postgraduates meet the demands of a wide range of professional profiles. The knowledge and skills trained at the Master allow students to occupy leading positions in tourism companies and/or public institutions, as well as to draw up their own business plan as entrepreneurs.