Innovation and Tourism Marketing 

Overview

At the moment, UCAM - Catholic University of Murcia is expecting to start the academic year as planned. However, should the current pandemic situation not improve in the coming months, UCAM will consider other options such as moving the start date at a later date or start the program via online education.

This Master in Innovation and Tourism Marketing at UCAM - Catholic University of Murcia is appropriate for students who want to acquire or expand their knowledge with regards to the setup and operations management aimed at innovation and marketing processes in the tourism sector.

Students entering this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field.

Career Opportunities

At the end of the program graduates are qualified to:

• Successfully develop their own business in the tourism sector.

• Start / resume their career in the private sector holding positions of responsibility in departments of general management, innovation, human resources, marketing or communication.

• Work as project or product managers, online managers in eCommerce, social media, revenue management etc. or as manager of innovation and tourism technology.

• Develop their career in the public sector e.g. in the planning and management of smart destinations.

• Advise public and private companies in the innovation, marketing and implementation of new technologies in the development of tourism projects.

• Begin their professional career in the area of teaching and research.