International Marketing Heriot-Watt University

Overview

The MSc International Marketing at Heriot-Watt University provides students with a deep understanding of contemporary marketing concepts and their application within a global context. This programme is specifically structured to address the evolving demands of the international business landscape by exploring how marketing adds value for diverse stakeholders. Students develop the expertise required to navigate complex market scenarios and implement effective strategic responses.

Why International Marketing at Heriot-Watt University?

Choosing this programme means learning from a pioneering institution with a global reach and a history of producing career-ready graduates since 1821. The curriculum is informed by the expertise of research-active academics specialising in areas such as logistics, sustainability, and social data analysis. Students benefit from a learning environment that prioritises real-world challenges and maintains strong industry links, contributing to high graduate employability rates. Additionally, the university offers unique opportunities like the Marketing, Recruitment and Admissions Fellowship, which provides practical departmental experience alongside academic study.

Tuition Fee Breakdown

• International fee: GBP 24952 per year
• National fee: GBP 12744 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum combines core theoretical foundations with practical strategic tools. Students can also customise their learning through a selection of optional courses tailored to specific career interests. Modules may include:

• Contemporary Consumers
• International Strategic Marketing
• Marketing Metrics
• Research Philosophy and Practice
• Branding and Communications
• Sustainable Marketing
• Social Media Marketing
• Managing Diversity in Business
• International Marketing Dissertation

Careers with International Marketing

Graduates are prepared for a wide range of professional roles within the global marketing sector. The programme develops highly transferable skills, including analytical thinking, communication, and digital problem-solving, which are essential for modern commercial environments. Students gain the ability to make informed judgements in complex situations, preparing them for leadership roles in national and international organisations. The focus on practical application ensures that alumni can develop creative responses to real-life marketing issues across various industries.

Accreditation

The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes. You’ll gain credit for prior learning upon completion of your degree or have the option to self-study for a CIM qualification during your programme of study.