Master On Campus

International Marketing

Heriot-Watt University

12 months
19176 GBP/year
8856 GBP/year
Tuition fee
Apply date
Start date


The MSc International Marketing at Heriot-Watt University will equip you with contemporary marketing skills and knowledge necessary for organisational success in an increasingly global economy and the course features distinct and critical business courses.


The MSc in International Marketing from Heriot-Watt University provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation. 


  • There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners. 
  • Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).


The programme is accredited by the industry-recognised Chartered Institute of Marketing,

Programme Structure

Courses include:

  • Contemporary Consumers
  • Branding and Communications
  • Strategic Marketing
  • Research Philosophy and Practice
  • Marketing Logistics
  • Corporate Social Responsibility
  • Global Heritage

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

More details

There is no official deadline for postgraduate applications.


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.

Tuition Fee

To alway see correct tuition fees
  • International

    19176 GBP/year
    Tuition Fee
    Based on the tuition of 19176 GBP per year during 12 months.
  • National

    8856 GBP/year
    Tuition Fee
    Based on the tuition of 8856 GBP per year during 12 months.

Part time fees:

  • UK/EU: £4,428
  • Overseas: £9,588

Living costs for Edinburgh

725 - 1167 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

International Marketing
Heriot-Watt University


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