International Business Development IGENSIA School of Business

Overview

Taught entirely in English, the International Business Development program at IGENSIA School of Business provides the tools to grow business without borders in multicultural, competitive, and evolving environments.

Objectives

This program prepares students for international business development roles, with a strategic and intercultural approach. It equips them to analyze global markets, assess risks, and develop expansion plans tailored to local realities.

Students learn to:

• Identify international growth opportunities

• Analyze the economic, legal, and competitive environments

• Develop market access, business development, and negotiation strategies

• Managing multicultural projects, partnerships and strategic accounts.

With a 100% English-language curriculum, International Business Labs and academic mobility, they develop a professional stance geared towards international action.

Starting your professional career

• Business Strategy Consultant

The Business Strategy Consultant helps companies improve their sales performance. They analyze the sales organization, identify growth drivers, and propose action plans.

• Sales Director

The Sales Director defines the sales strategy, sets objectives, and coordinates the sales teams. They monitor performance, adjust action plans, and drive revenue growth.

• Export Area Manager / Export Area Manager

The Export Area Manager , also known as the Export Zone Manager, develops sales in a given international region. They adapt the sales strategy to local markets, monitor distributors, and manage export objectives.

• International Brand Manager

The International Brand Manager manages a brand's image across multiple markets. They adapt messaging to local contexts while maintaining a consistent global identity.

• International Business Developer

The International Business Developer identifies foreign markets, analyzes their potential, and develops prospecting strategies. They cultivate business in multicultural contexts.

• Market Research Analyst

The Market Research Analyst collects and interprets market data to understand customers, competitors, and trends. Their analyses guide marketing and business decisions.

• Partnerships Manager

The Partnerships Manager builds agreements with companies, institutions, or strategic players. They identify opportunities, negotiate collaborations, and monitor their long-term impact.

• Customer Service Manager

The Customer Service Manager organizes all activities related to customer support before, during, and after the purchase. They ensure the quality of service and the efficient resolution of requests.

• Sales Manager

The Sales Manager leads the sales teams, monitors objectives, and analyzes sales results. They support sales representatives in the field and optimize actions to improve performance.