Digital Marketing University of Derby

Overview

You’ll put digital marketing into context through the exploration of the balance between digital innovation and responsible practices in designing digital experiences and technologies. We aim to nurture your skills to enable you to develop positive and critical attitudes towards responsible and mindful digital marketing practices, developing skills for current digital marketing challenges as well as those that may arise in the future.

Creating leaders of the future

The MSc Digital Marketing at University of Derby aims to develop your skills to give you a solid basis to build your digital marketing career. You’ll cover themes such as: 

• digital transformation in organisations 
• balancing digital innovation with responsible principles 
• digital marketing in the era of AI 
• professional level digital skills 
• social media marketing 

• data-driven marketing.  

How you will learn

Throughout the programme, you'll experience diverse learning and teaching methods designed to achieve the programme goals and learning outcomes and create a transformative and contextual learning environment enhanced by digital technology integration.

You'll learn through methods such as:

• tutor facilitated learning with structured opportunities for discussion, reflection and planning for industry application 
• learning opportunities identified and taken directly from business/industry case studies or live briefs to form module assessments 
• business improvement projects/leadership projects 
• guest lectures by industry experts, academic practitioners and researchers to allow exploration and discussion around issues, opportunities, challenges and best practice  
• action learning sets and inquiry-based learning activities  
• use of simulations, Generative AI and game-based learning  
• specific digital marketing research  
• critical review of emerging themes in academic and professional literature 
• critical reflection and reflexive practice learning portfolios