Overview

The Master in Digital Entertainment Business, developed by NABA in collaboration with Luiss Business School, prepares students to develop, manage and distribute audiovisual content across cinema, streaming and digital platforms. Taught in English over one year at Luiss Business School in Amsterdam and the NABA Rome campus, it combines creative thinking with managerial, strategic and production expertise.

The programme connects core business subjects, including strategy, marketing, accounting and performance measurement, with specialised study of entertainment production and distribution. Students explore communication strategies and audience engagement, alongside the legal, cultural and economic factors shaping international media markets. Particular attention is given to how artificial intelligence and emerging technologies influence the creation, promotion and consumption of content.

Through theoretical study, case studies and practical activities, students learn to:

Analyse the structures and business models of the digital entertainment industry.
Develop and coordinate audiovisual projects, integrating creativity with innovation and commercial sustainability.
Assess the impact of digital platforms and emerging technologies, considering storytelling, ethics and cultural production.

The programme supports career paths in content production and entertainment business management. Professional opportunities include:

Creative producer
Editorial coordinator
Content producer
Strategist
Digital marketer
Innovation manager
Business analyst
Project manager
Strategy consultant
Audience engagement manager

The programme leads to a First Level University Master’s Degree in Management of Creative and Cultural Industries, Major in Digital Entertainment Business, awarded by Luiss Business School, with 65 CFU credits.

Accreditation

Developed by NABA and Luiss Business School, the programme leads to a First-Level University Master’s Degree in Management of Creative and Cultural Industries, Major in Digital Entertainment Business, awarded by Luiss Business School. The qualification carries 65 CFU credits.

Programme Structure

The Master in Digital Entertainment Business combines business studies with the creative and production aspects of cinema, streaming and digital platforms. The study plan covers:

Strategy, marketing, accounting and performance measurement.
Entertainment production planning and distribution models.
Communication strategies and audience engagement.
The impact of artificial intelligence and emerging technologies on content creation, promotion and consumption.
The legal, cultural and economic factors shaping global media markets.

Through theoretical study, case studies and practical activities, students learn to manage complex creative projects and develop business and communication strategies. They also examine storytelling, digital culture and innovation management, building the analytical and practical skills needed to work in international digital entertainment.

Audience

This course is for students who want to pursue a career in the business of cinema, streaming, and digital media. It suits those interested in developing and coordinating audiovisual projects, shaping content and distribution strategies, or understanding how entertainment businesses connect with their audiences.

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

Language

English

Credits

65 ECTS

Delivered

On Campus

Campus Location

Roma, Italy

Disciplines

Digital Media Management of Creative Industries View 10 other Masters in Management of Creative Industries in Italy

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

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Tuition Fees

Living costs

Roma

Italy

850 - 1450 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Entertainment Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Digital Entertainment Business

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