Programme Structure

The MSc in Media Psychology and Applied Communication is a newly redesigned programme that explores the psychological principles shaping how people engage with media, technology, and communication in today’s digital world. It offers students a rare combination of scientific insight and practical skills, preparing them to design, evaluate, and improve human‑centred communication strategies across sectors such as consumer behaviour, political communication, education, digital health, and user experience.Delivered fully online, the programme provides maximum flexibility for students balancing study with professional, personal, or care‑related commitments. Alongside online learning, the course comprises a two‑week Media Communication Lab - intensive practice, designed to accelerate practical skills in communication design and media production. This can be completed either online or in person at the University of Salford’s flagship facilities at MediaCity, one of the UK’s leading hubs for innovation in media and digital technology.Grounded in a strong academic foundation, the programme introduces students to key theories and research in media psychology while providing hands‑on experience in applying these ideas to real‑world communication challenges. Throughout the course, students will develop the ability to:

• Analyse psychological processes underlying media use and digital behaviour
• Apply evidence‑based insights to create effective, ethical communication strategies
• Design and evaluate media content across platforms such as social media, podcasts, video, and digital campaigns
• Collaborate with peers, industry partners, and creative practitioners
• Gain practical methodological and analytical skills relevant to roles in research, UX, marketing, policy, and digital communication