Marketing and Artificial Intelligence Clermont School of Business

Overview

Designed for those seeking to master AI applications in advertising campaign creation, customer data management, predictive analytics, and strategic innovation in digital marketing, this  Marketing and Artificial Intelligence course at Clermont School of Business   is aimed at students holding a 4-year postgraduate diploma, a Master 1 (240 ECTS credits – Bac +4), a Master 2 (300 ECTS credits – Bac +5) or an equivalent certification. For the latter, this program enhances a generalist curriculum or provides a high level of specialization in digital marketing and artificial intelligence.

The goal is to train experts capable of designing and executing marketing strategies based on data and emerging technologies while considering ethical and sustainable principles.

Career opportunities

The MSc – Master of Science in Digital Marketing & Artificial Intelligence provides direct access to highly qualified job positions, such as:

• Digital Marketing and AI Manager

• Data Analyst specializing in marketing

• Digital Strategy and AI Consultant

• CRM and Omnichannel Marketing Project Manager

• Advertising Manager with Generative AI

• Advertising Campaign Performance Analyst

• Marketing Innovation and Technology Manager

• E-commerce Manager

• Community Manager

• Social Media Manager

• Traffic Manager

• Advertising Manager

With the increasing integration of artificial intelligence in marketing, graduates will be highly sought after by companies looking to optimize their digital strategies, customer engagement, and data-driven decision-making.