Overview

Join the Digital Marketing and Analytics programme delivered by University of Sunderland.

Key facts

This course is perfect if you're looking to develop advanced expertise in:

Digital marketing strategies

Data driven decision making

Industry relevant tools.

Whether you’re a graduate looking to transition into a digital marketing career, aiming to specialise further, or deepen your analytics knowledge, this course will equip you with the skills and insight needed to thrive in the digital marketing space.

You’ll explore key areas including:

Digital marketing strategy and contemporary marketing theory

Media analytics and evaluation

Consumer insights and behaviour

Digital communications and owned media management

Data-led decision making in marketing.

We embed real-world opportunities throughout the course. You'll work on live client briefs through the Marketing Hub(opens in new tab), attend company visits, and hear from industry experts. Past guest speakers have included Professor Anthony Patterson, Visiting Professor of Marketing from the University of Liverpool, alongside leaders from leading digital firms.

Whether you're starting your digital marketing journey or looking to advance within the profession, this MSc provides the academic grounding, practical experience, and industry connections to take your next career step with confidence.

Programme Structure

Courses include:

Integrated Marketing Strategy

Digital Marketing and Analytics

Social Media, Influencers and Creators

E-commerce and Digital Optimisation – Analytics and Metrics

Digital Marketing Project

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-10-12 00:00:00

Application deadline not specified.

More details

Most courses are open for applications all year round – we’d highly recommend applying for a master’s degree at least six months before the start date.

Language

English

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Sunderland, United Kingdom

Disciplines

Digital Marketing Data Analytics View 239 other Masters in Data Analytics in United Kingdom

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

This is a specialist postgraduate degree. You may have a degree relating to marketing, business, computing, or another subject. Alternatively, you may have considerable experience in the workplace in any of these areas.

You should have:

A first or second-class honours degree. Alternatively, you may possess a professional qualification (or combination of qualifications) recognised as the equivalent of an honours degree. If you don't meet these requirements, you may be considered by exception (normally following an interview) at the discretion of the course leader.

A demonstrable interest in marketing or business if you have a computing background.

If you're an international student, you may be required to take the English for Business Purposes course in the month leading up to the start of the postgraduate academic year in October.

Tuition Fees

Living costs

Sunderland

United Kingdom

758 - 1438 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About