Overview

Marketing Management from Addis Ababa University provides a strong foundation in key marketing concepts, such as consumer behavior, strategic planning, market research, branding, and communication.

Key facts

The curriculum is crafted to enhance analytical thinking and foster creativity, ensuring that graduates are well-equipped to design and execute effective marketing strategies across various industries. With a focus on both theory and practical application, the program incorporates real-world case studies, industry projects, and experiential learning opportunities, preparing students to take on leadership roles within the marketing sector. Additionally, the program offers a specialized track in Digital Marketing and E-Commerce, focusing on the digital components of marketing to meet the demands of today’s technology-driven economy. This track explores the strategies, tools, and techniques crucial for success in digital marketing and e-commerce, covering topics such as search engine optimization (SEO), social media marketing, digital advertising, content marketing, email marketing, web analytics, and e-commerce platforms.

Programme Structure

To obtain additional information about the program, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00

Application deadline not specified.

Language

English

Credits

90 ECTS

Delivered

On Campus

Campus Location

Addis Ababa, Ethiopia

Disciplines

Marketing Management

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Proof of Bachelor’s study with a minimum cGPA of 2.50 and a minimum cGPA of 2.75 in a relevant major on a 4:00 scale is a prerequisite for applicants seeking admission to MA/MSc/MPhil/LLM programs.
Applicants should be able to take the Graduate Admission Test (GAT) of the AAU and get a passing mark. Alternatively, standardized tests such as IELTS, TOEFL, ACT, SAT, or LSAT and with the corresponding passing marks are acceptable.
Submit a letter of intent for joining the Master’s or the PhD program.
Applicants will submit two (2) letters of recommendation from former university instructors or professors.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Addis Ababa University and/or in Ethiopia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

63000 ETB / year

≈ 63000 ETB / year

Additional Details

National tuition per credit: ETB 1,050.00

Living costs

Addis Ababa

Ethiopia

650 - 1000 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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