Overview

NABA’s Academic Master in Luxury Brand Management develops the strategic and creative skills needed to strengthen luxury brand identities and shape how customers experience them. Delivered at NABA's Milan and Rome campuses in Italian and English, this one-year programme explores the luxury market through products and services, examining how sustainability and digital innovation are changing consumer experiences.

Theoretical study in branding and strategic management is complemented by workshops with leading industry companies. Students learn to interpret consumer behaviour and use these insights to develop distinctive branding strategies, connecting a brand’s identity with the emotional aspects of its relationship with customers.

Key areas of study include:

• Marketing management and brand management
• Brand design and brand identity
• Luxury experiences
• Digital communication and influencer marketing
• Press, public relations and brand ambassadorship
• Corporate communication
• New and traditional media
• Publishing and communication strategy

Students explore how contemporary aesthetic and artistic languages can inform campaigns across different media and international retail strategies. They also develop tools to create and communicate customised luxury experiences that enhance brand value and build meaningful customer connections.

Career opportunities include:

• Brand manager
• Marketing manager
• Digital communication manager
• Social media manager
• Brand strategist
• Creative strategist
• Brand consultant

Upon successful completion, graduates receive a First Level Academic Master Degree worth 60 CFA credits.

Accreditation