Overview

NABA’s Academic Master in Visual Brand Design develops the creative and strategic skills needed to design visual identities and communication strategies for local and global brands. Delivered at the NABA Milan campus in Italian and English, this one-year programme connects visual design with brand management and helps students understand how design decisions shape a brand's relationship with its audience.

Students explore how cultural and social trends affect branding and how contemporary media and artificial intelligence tools can contribute to brand experiences. Interaction with companies and agencies brings these ideas into a professional context, while dialogue with disciplines such as marketing, sociology, and UX/UI design broadens how students approach their projects.

Key areas of study include:

• Brand storytelling and brand design
• Design management
• Contemporary media and their cultural significance
• Product design
• Art direction and advertising
• Brand experience

The programme combines theoretical study with technical workshops and design laboratories, including projects developed with companies and agencies. An internship provides professional experience, while the final examination brings together the skills acquired throughout the course.

Career opportunities include:

• Brand designer
• Art director
• Visual designer
• Visual strategist
• Brand strategist
• Social media manager
• Communication designer
• Event designer

Upon successful completion, graduates receive a First Level Academic Master Degree worth 60 CFA credits.

Accreditation