Overview

This course develops skills to manage and grow brands. It explores brand performance, customer perception and strategies to maintain long term relevance.

Accreditation

This program is offered by IPS, an independent organisation in Australia. It focuses on structured learning for skill development and professional growth, outside the formal higher education system.

Programme Structure

Foundations of Strategic Brand Management
Brand Equity, Value Creation, and Measurement
Brand Positioning and Differentiation in Global Markets
Brand Architecture and Portfolio Strategy
Integrated Brand Communication and Experience Design
Managing Brand Performance, Consistency, and Risk
Leadership, Culture, and Ethical Brand Stewardship
Innovation, Brand Evolution, and Sustainable Growth
Practical Exercises

Audience

This program is designed for learners seeking advanced marketing knowledge. It suits professionals in business, policy or related fields aiming to strengthen their understanding for career or personal growth.

Lecturers

This program is fully online and self-paced with no live teaching. Learning is delivered through an automated platform, allowing independent study while building analytical and critical thinking skills.

Key information

Duration

Part-time
- 2 months
- Flexible

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Self-paced
No support at all
No interaction at all

Campus Location

Melbourne, Australia

Disciplines

Marketing View 26 other Masters in Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

25 AUD / full

≈ 25 AUD / full
Domestic Applies to you

Applies to you

Citizens or residents

25 AUD / full

≈ 25 AUD / full

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Brand Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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