Overview

Data and analytics play a bigger role in the world of sport than ever before. From athlete recruitment to business strategy, data is now key to almost every aspect of the sport business landscape.

University of Stirling's Sport Business Analytics course is suitable for applicants who have a passion for sport but may not have a background in coding. We'll teach you the relevant technical skills employers are looking for.

You’ll learn:

how analytics can benefit many areas of sport: from success on the pitch to smart strategies on the business front;
practical applications for your skills - get hands-on with real datasets, case studies and industry projects;
the technical know-how employers want. Gain practical expertise in Python and R;
how to tackle an industry challenge, with potential opportunities to work with an industry partner.

Programme Structure

Courses include:

Representing and Manipulating Data
Management in Sport
Data-Driven Decision Making for Sport
Sport Finance
Machine Learning
Business Consulting

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00

Apply anytime.

More details

You can apply up to a year in advance of your course start date and applications are accepted throughout the year.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Stirling, United Kingdom

Disciplines

Sport and Exercise Science View 326 other Masters in Sport and Exercise Science in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A minimum of a second class honours degree (2.1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24300 GBP / year

≈ 24300 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

11500 GBP / year

≈ 11500 GBP / year

Living costs

Stirling

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Sport Business Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

You’ll learn:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Stirling

Funding

Scholarships Information

Available Scholarships

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