Digital Marketing University of Liverpool

Overview

As the world gets more used to living life online, digital marketing is one of the most proficient and effective tools in a business’ arsenal for engaging customers and securing sales of products or services. All of the biggest businesses in the world harness digital marketing to catch the attention of a target audience and to get their brand noticed by all the right people.Modern digital marketing encompasses a number of different areas such as SEO strategy, Pay-Per-Click (PPC) advertising, content marketing and PR campaigns – all of these disciplines form an overall digital marketing approach that connects businesses with their audiences in increasingly innovative ways. Obtaining a position at a digital marketing agency or as a digital marketer is more often than not a matter of combining experience and education to get started on a marketing career path.

Key facts

This programme will take advantage of the most current theory and practice to explore the key aspects of the digital marketing environment and how it has influenced marketing strategy. It will consider how digital marketing fits in with traditional marketing theories and practices and consider what future trends in digital marketing will look like.  Developed by leading academics in the University of Liverpool ’s AACSB, AMBA and EQUIS accredited Management School, students will be equipped with the specialist knowledge and professional skills to become outstanding digital marketing managers, either in their current employment or when forging a new career in the field of marketing. The curriculum combines essential digital marketing elements such as consumer behaviour, digital communications, social media marketing, and brand creation and management with core business skills. These are tailored to the needs of marketing practice, including leadership, data and financial management, marketing and business ethics and corporate social responsibility.