Overview
As the world gets more used to living life online, digital marketing is one of the most proficient and effective tools in a business’ arsenal for engaging customers and securing sales of products or services. All of the biggest businesses in the world harness digital marketing to catch the attention of a target audience and to get their brand noticed by all the right people.Modern digital marketing encompasses a number of different areas such as SEO strategy, Pay-Per-Click (PPC) advertising, content marketing and PR campaigns – all of these disciplines form an overall digital marketing approach that connects businesses with their audiences in increasingly innovative ways. Obtaining a position at a digital marketing agency or as a digital marketer is more often than not a matter of combining experience and education to get started on a marketing career path.
Key facts
This programme will take advantage of the most current theory and practice to explore the key aspects of the digital marketing environment and how it has influenced marketing strategy. It will consider how digital marketing fits in with traditional marketing theories and practices and consider what future trends in digital marketing will look like. Developed by leading academics in the University of Liverpool ’s AACSB, AMBA and EQUIS accredited Management School, students will be equipped with the specialist knowledge and professional skills to become outstanding digital marketing managers, either in their current employment or when forging a new career in the field of marketing. The curriculum combines essential digital marketing elements such as consumer behaviour, digital communications, social media marketing, and brand creation and management with core business skills. These are tailored to the needs of marketing practice, including leadership, data and financial management, marketing and business ethics and corporate social responsibility.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Digital Marketing Strategy and Practice
- Becoming a Leader
- Ethical and Sustainable Business Practice
- Finance and Data Analysis for Managers
- Consumer Behaviour
- Digital Communications and Social Media Marketing
- Brand Creation and Management
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 24 months
Start dates & application deadlines
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Language
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Delivered
Campus Location
- Liverpool, United Kingdom
Disciplines
Digital Marketing View 32 other Masters in Digital Marketing in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- A minimum of a 2:2 class degree in any subject, equivalent to a UK bachelor’s degree; or
- Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis.
Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents8678 GBP / year≈ 8678 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents8678 GBP / year≈ 8678 GBP / year
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Digital Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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