Management - Digital Marketing Kozminski University

Overview

This Management - Digital Marketing programme from Kozminski University prepares students to navigate the digital economy, understand the modern client, and implement effective digital transformations within organizations. As a part of the Master in Management programme, it shares the prestige of Kozminski University, which is ranked among the top 100 business schools worldwide and the top two in Central and Eastern Europe according to the Financial Times.

This 2-year, full-time programme is practice-oriented, combining workshops, case studies, and research projects to prepare students for professional business careers.

Programme Highlights

• First in Poland: It is the first programme in the country focused on training professional marketers fluent in modern technologies and tools.

• Intensive Learning: The curriculum consists of over 800 didactic hours delivered through interactive workshops, computer laboratories, and seminars.

• Tool Mastery: Students gain hands-on experience with tools such as Google Ads, Facebook Ads, Google Analytics, Brand24, Sotrender, and various CRM and marketing automation systems.

• Cutting-edge Technologies: The programme covers the impact of Artificial Intelligence, social media, and automation on company operations.

• Global Mobility: Students are encouraged to participate in a six-month international exchange at one of 200 renowned partner universities or pursue paid internships abroad.

• Expert Faculty: Classes are taught by high-class e-marketing specialists and enthusiasts who prioritize ROI-driven strategies

Career Opportunities 

• Digital Marketing Manager

• Social Media Marketing Manager

• E-commerce Manager

• Digital Transformation Officer

• Web Analyst

• Project Manager