Marketing and Business Analytics The University of Exeter

Overview

By developing your ability to collect, analyse and interpret data from various sources, you will be empowered to make informed, data-driven marketing decisions that drive business growth and success. Moreover, the course fosters the development of transferable skills such as analysis, problem-solving and resilience, ensuring you are well-equipped for success in dynamic marketing roles across various industries.Modules introduce the latest technologies shaping the industry.  In your final term, you can tailor your learning through two pathways: a consulting project working with real businesses on live marketing challenges, or a business project focused on business analytics applications. Both options allow you to apply classroom knowledge to real-world contexts, building practical experience highly valued by employers. 

The course ensures a balance of theory and practice, preparing you to bridge creative marketing strategy with the analytical precision demanded in today’s marketplace. 

Career

Graduates of marketing and business analytics are in high demand for roles that combine creative marketing insight with analytical and programming language expertise.

The  Marketing and Business Analytics programme from The University of Exeter  gives you the ability to collect and analyse data from different sources, applying statistics, analytical tools, and programming languages to find valuable insights and recommend data-driven marketing strategy and tactics. pathways include Marketing Analyst, Digital Marketing Analyst, Customer Insights Specialist, Marketing Data Analyst, Data-Driven Brand Manager, Content Analyst, and Data-driven Marketing Manager.