Overview

The Creative Tourism Management MSc from KEDGE Business School is an innovative international programme that explores how creativity shapes tourism, destination development, and visitor experiences. You’ll study the interplay between the creative industries and tourism — from designing immersive experiences and revitalising products to enhancing cultural assets and understanding hybrid tourism strategies. Taught in English on the Paris campus, this full-time programme welcomes passionate and entrepreneurial individuals ready to become key players in tomorrow’s tourism sector. Courses combine immersive pedagogy, on-site projects, workshops with destinations and brands, and international seminars, helping you build creative, managerial, and strategic skills for the evolving tourism economy.

Career

Upon completion of the programme, you will be qualified for a wide range of roles in management, strategy, production, marketing and communication — or to launch your own business in the creative tourism realm. Graduates may become directors, consultants, project managers, or business developers leading innovative tourism strategies. In visitor services and product creation, roles include tourism product manager, guest relations manager, audience development manager, cultural mediation officer, and event producer. In marketing and communication, opportunities include marketing director, brand manager, digital project manager, press relations officer and social media manager. You can work across sectors such as tourist destinations, travel platforms, cultural and creative businesses, festivals and events, hospitality, and leisure companies — anywhere creative tourism is shaping memorable and sustainable travel experiences.

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Programme Structure

Courses included:

Creative Tourism Marketing
Creative Tourism Management
Creative Tourism Strategy
Creative territories
Alternative Tourism

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.

More details

Admission to this programme operates on a rolling basis: applications are assessed as they are received.

Language

English

TOEFL^® IBT

90

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IELTS

6.5

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Delivered

On Campus

Campus Location

Bordeaux, France

Disciplines

Hospitality Management Tourism & Leisure View 10 other Masters in Tourism & Leisure in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Bachelor’s degree (minimum Bac +3 / 180 ECTS) in tourism, management, business, social sciences, or related fields.
English proficiency: Required for non-native speakers (TOEFL, IELTS, or equivalent).
Motivation letter explaining interest in creative tourism and career goals.
CV / Resume highlighting academic, professional, and extracurricular experience.
Interview (online or on-campus) to assess motivation and fit.
Portfolio or project experience (if applicable) demonstrating creativity, tourism knowledge, or project management skills.
Recommendation letters (optional but recommended) from professors or professional supervisors.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at KEDGE Business School and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18000 EUR / year

≈ 18000 EUR / year
Domestic Applies to you

Applies to you

Citizens or residents

18000 EUR / year

≈ 18000 EUR / year

Additional Details

Long Track: €27,700 total

Living costs

Bordeaux

France

750 - 1050 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Creative Tourism Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Bordeaux

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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