Overview

This specialised programme in Digital Marketing and Analytics at Queen's University Belfast encompasses a wide range of contemporary modules including digital marketing principles and practice, consumer behaviour in the digital age, marketing analytics, digital business strategy and generative AI and business intelligence. Students also have the opportunity to customise their own learning through optional modules such as Social Media and Reputation Management and AI Frontiers.

Students will develop proficiency in leveraging analytics tools and creating evidence-based marketing solutions that drive measurable business impact. Through applied learning including industry projects and capstone research, the programme equips marketing graduates with the technical and strategic competencies required to lead digital transformation initiatives and optimise marketing performance in contemporary organisations.

Careers

The programme prepares graduates for high-demand careers in specialised roles such as Digital Marketing Manager, Customer Insights Specialist, Marketing Performance Analyst, Social Media Strategist, Marketing Analytics Consultant, and Brand Development Manager. Graduates will be equipped to drive digital transformation initiatives, optimise campaign performance through data analytics, and lead marketing innovation across diverse industries including technology, retail, financial services, healthcare, and digital agencies.

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Programme Structure

Courses include:

Digital Marketing Principles and Practice
Marketing Management
Digital Business Strategy
Generative AI and Business Intelligence
Consumer Behaviour in the Digital Age
Marketing Analytics
Strategy, Change and Analytics

Social Media and Reputation Management

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00
- Apply before 2026-08-14 00:00:00

Language

English

IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Belfast, United Kingdom

Disciplines

Digital Marketing View 213 other Masters in Digital Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Normally a strong 2.2 Honours degree or equivalent qualification acceptable to the University in any discipline.
We welcome applications from a diverse range of backgrounds so may consider previous managerial work experience alongside lower academic qualifications.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26500 GBP / year

≈ 26500 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

8950 GBP / year

≈ 8950 GBP / year

Additional Details

England, Scotland or Wales: £10,400

Living costs

Belfast

United Kingdom

561 - 887 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Belfast

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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