Overview

The International Business Management with Marketing at Heriot-Watt University is designed to equip students with a sophisticated understanding of global commerce and strategic promotional practices. This master's degree empowers individuals to transition into new career paths or accelerate their progression within contemporary business environments. By blending theoretical solutions with practical applications, the programme ensures graduates can navigate dynamic international contexts with confidence.

Students engage in high-level decision-making, leadership, and collaborative teamworking exercises throughout their studies. The curriculum is regularly reviewed by research-active staff across global campuses to ensure all learning materials remain current and relevant to the industry.

Why International Business Management with Marketing at Heriot-Watt University?

Heriot-Watt University offers a high-quality British education at its state-of-the-art, purpose-built lakeside campus in Putrajaya, which is recognised as the first "green campus" in Malaysia. The institution is ranked in the top 10 for Research Impact in the UK, providing a prestigious environment for postgraduate study. Students benefit from a global network and a purpose-driven education approach that flourishes beyond academic excellence.

The teaching environment is highly stimulating, blending traditional lectures and tutorials with advanced online materials via a Virtual Learning Environment. This hybrid approach allows for a seamless learning experience that prepares students for the digital demands of the modern workplace. Furthermore, the university's global presence in Scotland and Dubai provides a truly international perspective to the learning journey.

Tuition Fee Breakdown

• International fee: MYR 63876 per year
• National fee: MYR 51110 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Competitive Strategy
• International Business Context
• Marketing
• Leadership
• Financial Analysis
• Research Philosophy and Practice
• International Marketing
• Business Economics
• Project Management

Careers with International Business Management with Marketing

Graduates of this programme are prepared for diverse roles in the global marketplace, often securing positions such as Marketing Projects Managers. The curriculum places a strong emphasis on presentation and pitching skills, which are vital for high-level corporate communication. By simulating real-life workplace situations, the university ensures that students are ready to work in various international settings.

The combination of management expertise and marketing specialisation opens doors to industries ranging from financial services to global trade and digital consultancy. Alumni have successfully transitioned into roles that require a deep understanding of international consumer behaviour and strategic business planning. This degree provides the necessary credentials to pursue opportunities with multinational organisations across the globe.