Fashion Product Management Istituto Europeo Di Design (IED)

Overview

The success or failure of a fashion collection depends not only on the design. It also depends on the structure of the product, the style of the collections, the level of innovation, and factors such as price, process management time, and final quality. The decisions taken in relation to these factors are the result of a comprehensive brand strategy and an efficient business model. This English-taught Postgraduate in Fashion Product Management offers in-depth insight into product processes (efficient organisation and management), marketing and communication strategies, as well as the mechanisms of inspiration in the creative process, and trend development. The programme establishes a fine balance between the analytical and creative aspects, and offers a wealth of knowledge on all the functional areas that come within the realm of a fashion product manager €TMs competence such as retail, visual, art direction and communication.

Methodology

The classes, modules and exercises of the postgraduate emulate the management of a professional fashion project and the process involved. The programme is organised in various sessions: classes on theory, experimentation-case studies, practical project development, workshops and the chance to talk to professionals working in the field.

Who is this for?

This postgraduate fits a range of profiles: from fashion designers who want to learn the secrets of coordination and product management, to product managers interested in the latest innovations, or marketing and communication professionals who want to take their knowledge of the fashion product to the next level. Professionals working for fashion brands will find the programme covers every aspect of product management, collections and how these aspects relate to other departments. We €TMll study how each department contributes to the fashion product process, so people in Human Resources will find the programme very useful. If you want to find out how to boost creative, technical and communication processes, and understand exactly how each division of a company contributes to creating a product, this is the programme for you.

Why choose it?

This Fashion Product Management programme from Istituto Europeo Di Design (IED)

 gives you the strategic vision you need to set up or develop a brand, and make sure the brand €TMs collections stand out on a highly competitive market. You €TMll have a global overview of the process involved in creating a fashion product, from the initial design to distribution and getting the garments to retailers on time. This degree opens doors to new professional opportunities. With your creative talent and newfound know-how you €TMll develop a very versatile and dynamic professional profile of undeniable interest to fashion brands. And studying product management in English in Barcelona puts you right at the heart of the international fashion scene. The programme is fundamentally a practice-based learning experience and includes classes on experimentation-case studies, practical project development, workshops and the chance to talk to professionals working in the field.