Overview

Conquer the digital world with our on-the-job master's program in Digital Marketing at HOK. Innovative topics such as omnichannel strategies and generative AI will equip you for leadership roles in the future of marketing/

The Digital Marketing program at HOK | University of Applied Sciences Kufstein Tirol on developing skills in digital marketing management, media, and the latest communication technologies. Students learn to create user-centered, cross-media content, with generative AI playing a key role. Hands-on projects and personalized electives prepare graduates for leadership positions in the marketing and communications industry. The blend of subject matter expertise, social skills, and project management skills makes them highly sought-after experts in the digital world.

Popular Occupational Fields

Marketing & Communications Manager

Social Media Manager

Customer Experience Manager

Media and communication consultant

SEO/SEA Manager

Career Opportunities

EUR 1,749 million share digital advertising in 2024; robust market (according to Statista)

6,45 % annual growth in 2024 (according to Statista)

excellent job opportunities

Programme Structure

Courses include:

Digital Marketing

International competence

Management

Practice transfer & empiricism

Web

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-10-01 00:00:00
- Apply before 2027-06-08 00:00:00

Language

English

PTE Academic

60

Schedule a PTE test!

IELTS

6

IELTS & PTE Test Preparation

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Credits

120 ECTS

Delivered

On Campus, Blended

Campus Location

Kufstein, Austria

Disciplines

Digital Marketing View 3 other Masters in Digital Marketing in Austria

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

PTE Academic

60

Schedule a PTE test!

IELTS

6

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

Relevant bachelor's or diploma programme

Equivalent post-secondary vocational qualification

Proof of identity

Documents CV

Proof of higher education entrance qualification

Confirmation of bachelor's or diploma degree

Language certificate

Certificates of employment and further training

Admission interview

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at HOK University of Applied Sciences Kufstein Tirol and/or in Austria, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

1452 EUR / year

≈ 1452 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

726 EUR / year

≈ 726 EUR / year

Additional Details

€ 363.36 (excl. Student Union-fees) each semester

Living costs

Kufstein

Austria

800 - 1200 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Popular Occupational Fields

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Kufstein

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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