Overview

Strategic marketing is essential for businesses that want to grow, adapt, and stay competitive in a global economy. This Strategic Marketing programme from Jönköping University equips you with the tools, analytical mindset, and international perspective needed to design and implement marketing strategies that align with corporate goals and business models. You will learn how to:

Interpret marketing metrics and make data-driven forecasts.

Evaluate products, markets, and customer segments.

Translate research and customer data into actionable strategies.

Manage and improve customer experiences throughout the customer journey.

Your future career

With a degree in Strategic Marketing, you will be ready to step into leadership and advisory roles where marketing drives business development. Typical career paths include brand manager, product or category manager, marketing manager, sales manager, or growth manager. No matter where you start, you will bring strategic vision, analytical ability, and practical marketing expertise that make you highly attractive to employers worldwide - or you may choose to continue into doctoral studies.

Get more details

Visit programme website

Programme Structure

Courses included:

Strategic Marketing and Business Growth
Working Across Boundaries
International Market Assessment and Strategy
Strategic Brand Management
Understanding the Consumer
Data-driven Decision Making

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-05-02 00:00:00

More details

For those who apply through universityadmissions.se, application deadline:01-15

JU Direct Application (recommended), application: 05-02

Language

English

Duolingo English Test

125

Take A Free Practice Test!

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

60 ECTS

Delivered

On Campus

Campus Location

Jönköping, Sweden

Disciplines

Marketing View 13 other Masters in Marketing in Sweden

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

125

Take A Free Practice Test!

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The applicant must hold a minimum of a Bachelor's degree (equivalent to 180 ECTS credits from an accredited university). At least 60 credits must be in Business Administration or a combination of 30 credits in Business Administration and 30 credits in related subjects, such as Economics, Industrial Engineering and Management, Business Analytics, Informatics, Communication Studies, Commerce, or Public Relations. At least 5 credits must be marketing. Proof of English proficiency is required.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Jönköping University and/or in Sweden, please visit Student Insurance Portal.

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

140000 SEK / year

≈ 140000 SEK / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

Free

Additional Details

For the first semester: 70000 SEK
Total tuition fee: 140000 SEK
Tuition fees do NOT apply for EU/EEA citizens or exchange students

Living costs

Jönköping

Sweden

7360 - 10800 SEK / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

Visit programme website

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Your future career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Jönköping

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners