Overview

This Business and AI programme from The University of Exeter aims to help you master strategic thinking, sharpen your financial literacy for evidence-based decision-making, and explore emerging areas such as sustainability and marketing technologies.

Your future career

Graduates of this programme will be prepared to step into roles across a wide range of industries where marketing drives organisational growth. Many will enter managerial positions that require both creative thinking and data-driven decision-making, such as Marketing Manager, Brand Manager, or Product Marketing Lead. Others may find opportunities in digital agencies or consultancy firms, working as Digital Marketing Specialists, Marketing Analysts, or Client Strategy Consultants.

The degree’s emphasis on integrated communications, financial literacy, and practical project experience also opens pathways in corporate strategy or innovation management, particularly in sectors like technology, consumer goods, and financial services. Some graduates will leverage these skills to develop entrepreneurial ventures or join fast-growing start-ups, where the ability to innovate rapidly and communicate value to stakeholders is highly prized.

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Programme Structure

Courses include:

Integrated Marketing Communications

Marketing and New Product Innovation

Applied Digital Marketing Analytics

Marketing Technologies

Managing Competitive Strategy

Consumer Behaviour in the Digital Environment

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2028-01-05 00:00:00
- Apply before 2027-01-05 00:00:00

Language

English

Duolingo English Test

120

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PTE Academic

67

Schedule a PTE test!

IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Exeter, United Kingdom

Disciplines

Marketing Management View 73 other Masters in Marketing Management in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

PTE Academic

67

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A 2:2 Honours degree or above in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30700 GBP / year

≈ 30700 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

18600 GBP / year

≈ 18600 GBP / year

Living costs

Exeter

United Kingdom

649 - 1087 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Your future career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Exeter

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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