Overview

Train in the application of technology to sports marketing, as well as in the latest trends and tools needed to manage brands and sports institutions. Learn directly from industry leaders who will provide unique insights to boost your professional development in this exciting field.

If you’re looking for flexibility, our online methodology offers you what you need. The online classes are taught live and recorded through the virtual campus. You can access them whenever is most convenient for you or watch them again to review concepts.

Live the Real Madrid experience: Enjoy an international trip that will provide you with a global perspective on marketing strategies in the sports industry, guided by professionals and executives from leading institutions in the sector, granting you access to unique networking opportunities. Join the Sports Marketing and eSports Management programme from Universidad Europea.

Why study this online master's in sports marketing?

Internationalisation in Sports Marketing

Learn to identify the internationalisation needs of sports companies and analyse how global strategies impact sports markets worldwide.

Consumer Behavior in the Sports Industry

Understand the various factors influencing consumer behavior in sports, enabling you to design more effective marketing strategies.

Marketing and Planning of Sports Events

Apply your knowledge to develop marketing plans and organise high-impact sports events. Analyse the global significance of events such as the Olympic Games and professional leagues and their relevance in the international market.

Esports Industry: A Growing Opportunity

Explore the Esports industry, a rapidly expanding sector offering excellent career prospects. Learn how this industry creates opportunities both internally (gaming companies) and externally (brands using Esports) to achieve marketing objectives and engage younger audiences.

Programme Structure

Courses include:

Quantitative research.

Qualitative research.

Research mindset and sources.

The digital approach: big data and business intelligence for sports.

Digital marketing strategies for sports.

Digital toolbox: how to use for sports.

Social media management for sports.

Monetization in the digital era.

Key information

Duration

Part-time
- 9 months

Start dates & application deadlines

Starting 2026-10-27 00:00:00

Apply anytime.

Language

English

Credits

60 ECTS

Delivered

Online

Campus Location

Madrid, Spain

Disciplines

Marketing Sport and Exercise Science View 17 other Masters in Marketing in Spain

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Degree certificate.

Academic Certificate that proves you have completed the course.

Where applicable, sworn declaration, in English or Spanish, confirming that you have not also submitted the documents to the Ministry of Education to accredit the degree. 

Recognised Body Certificate that specifies that the university and the course studied are officially recognised and authorised and enable access to official post-graduate courses. This document can be issued by the university of origin (signed by the rector or authorised body) or the Ministry of Education in the country of origin.

Tuition Fees

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Sports Marketing and eSports Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About