Overview

The Business Analytics and Artificial Intelligence programme from The University of Lancashire , co-designed with industry experts and certified by INFORMS, develops the analytical capability and practical insight required to lead data analytics and digital innovation in contemporary organisations.

This course combines advanced study in business analytics and artificial intelligence, enabling you to graduate with a master’s degree that develops both technical capability and strategic understanding. The accreditation ensures you gain an industry-recognised professional certification, strengthening your credibility and enhancing your career prospects in data-focused industries worldwide.

Key facts

You will explore areas such as machine learning, predictive analytics, data visualisation, and automation while developing your analytical and decision-making skills. You will apply industry insight to understand how organisations harness data to operate, grow, and innovate. 

You will learn how to interpret data, communicate insights, and lead AI-driven strategies that deliver measurable business impact. Alongside building commercial awareness and digital fluency, you will gain the skills to solve problems, make ethical decisions, and influence strategic change in a rapidly evolving business environment.

You will apply your learning through live consultancy projects, real-world business challenges, and hands-on experiences that prepare you to lead confidently in business analytics and artificial intelligence roles.

Future careers:

The MSc Business Analytics and Artificial Intelligence prepares you for high-demand roles at the intersection of business strategy, data science, and artificial intelligence. You’ll graduate ready to lead digital transformation and innovation.

Career options include:

• Business Data Analyst

• AI or Machine Learning Specialist

• Data and Insight Manager

• Digital Transformation Consultant

• Strategy or Innovation Analyst

• Operations or Business Intelligence Manager

• Entrepreneur or Tech Start-Up Founder