Overview

This course gives you an integrated understanding of global marketing strategies and the transformative power of artificial intelligence (AI) in business.

You will explore how:

AI-driven insights can enhance marketing efforts
to make data-informed decisions
to personalise customer experiences
be competitive in a global marketplace

You'll learn through a blend of marketing theory and practical AI application.

Key Facts

This will prepare you to strategically use AI in marketing. This will allow you to drive both innovation and responsible growth in today's business landscape.

This International Marketing and Artificial Intelligence for Business programme from University of Dundee offers an innovative blend of two powerful disciplines:

global marketing

AI-driven business strategy

Get more details

Visit programme website

Programme Structure

Topics:

international branding

consumer behaviour

digital engagement

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00
- Apply before 2026-08-07 00:00:00
Starting 2027-01-19 00:00:00
- Apply before 2026-11-17 00:00:00

Language

English

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Dundee, United Kingdom

Disciplines

Marketing Artificial Intelligence View 380 other Masters in Artificial Intelligence in United Kingdom

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

Other requirements

General requirements

A UK Lower Second-Class Honours (2:2) degree

You will need to let us know for all qualifications achieved to date:

What qualifications they were (name, subject, country achieved)

The date the qualifications were achieved

What grades you received

Any additional information you think is important

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23700 GBP / year

≈ 23700 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

11000 GBP / year

≈ 11000 GBP / year

Living costs

Dundee

United Kingdom

787 - 1494 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

Visit programme website

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing and Artificial Intelligence for Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Facts

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Dundee

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

Our partners