Overview

The Marketing (Professional) program offered by Bond University prepares you to drive change, enhance customer experiences, improve organisational positioning, and strengthen your competitive edge in a global context. You will gain an integrated and hands-on understanding of market-driven business strategies and decision-making, covering market research, consumer behaviour, product and brand management, promotional design, marketing analytics and applied digital and social media marketing with a focus on how to apply AI to supercharge your marketing efforts.

Key Facts

The Master of Marketing (Professional) provides a specialised coursework program designed for marketing professionals looking to enhance their current skills or for those seeking a career change to this exciting, fast-paced field. The core curriculum provides an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, internet and social media marketing and marketing analytics. Throughout each subject in the program, students will learn to apply the latest evidence-based theories and ideas to contemporary, real-world marketing challenges through case studies, projects, guest lectures and work integrated learning. Essential management skills of leadership, collaboration, critical thinking, creative problem-solving and communication are refined through individual and team projects that take on real marketing challenges facing today’s organisations.

Programme Structure

Courses Included:

Consumer Experiences and Behaviours
Integrated Marketing Communications
Market Research
Digital Marketing for Customer Engagement
Marketing Analytics
Strategic Marketing

Key information

Duration

Full-time
- 21 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00

Apply anytime.
Starting 2027-01-20 00:00:00

Apply anytime.

More details

Applications to study at Bond are open year-round

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

165 alternative credits

Delivered

On Campus

Campus Location

Gold Coast, Australia

Disciplines

Marketing View 62 other Masters in Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS code: 113567K
Bond's programs are taught and assessed in English, so depending on your educational background and citizenship, you may be required to provide evidence that your English language ability meets our requirements. This may include submitting results from an approved English Language Test taken in the past two years
If you don't currently hold the required academic qualifications, there are other pathways for you to demonstrate that you have met these requirements, and gain entry into your program.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Bond University and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

49640 AUD / year

≈ 49640 AUD / year

Living costs

Gold Coast

Australia

1313 - 2310 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing (Professional).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Living costs

Gold Coast

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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