Digital Marketing and Analytics - Sales Management and Marketing ENEB Business School

Overview

The Digital Marketing and Analytics - Sales Management and Marketing program at ENEB Business School provides comprehensive training in digital marketing and the techniques and tools necessary for effective business management. 

Students will acquire skills in data management and analysis, as well as in the planning and execution of marketing and sales strategies.

Key Features

The Master in Digital Marketing and Analytics + Master in Sales Management and Marketing is aimed at:

• University graduates in the areas of business, marketing, advertising, communication and technology, who want to specialize in digital marketing management and data analysis tools.
• Marketing and advertising professionals who want to expand their knowledge in the field of digital marketing and data analytics to improve strategic decision making.
• Entrepreneurs and owners of small and medium-sized businesses who want to learn how to create and manage digital marketing campaigns and improve their online presence.
• Professionals from any industry who want to improve their digital skills and learn about the latest trends and tools in online marketing.

• Those interested in starting a career in digital marketing and wish to acquire knowledge and skills to be competitive in today’s job market.

Careers

• Digital Marketing Manager: in charge of defining the company’s digital marketing strategy, overseeing its implementation and evaluating the results.
• Web Analytics Specialist: responsible for analyzing and evaluating the performance of the company’s online presence, and using the data to optimize performance and improve decision-making.
• Digital Marketing Consultant: digital marketing expert who advises companies and organizations in defining their digital strategy, advertising campaigns and online marketing.