Overview

Throughout the Digital Marketing and Analytics - AI for Business program at ENEB Business School, students will develop expertise in creating and implementing digital marketing strategies, analyzing data to make informed business decisions, and applying AI to optimize marketing efforts and enhance data-driven insights.

The program combines in-depth knowledge of digital marketing with practical skills in AI, preparing students to lead and transform organizations by integrating AI solutions into marketing strategies and analytics. Additionally, the program addresses key aspects of modern business environments, including digital transformation and strategic planning.

Key Features

The Master in Digital Marketing and Analytics + Master in AI for Business is aimed at:

University graduates in Marketing, Advertising, Communication, Business Administration, and related disciplines who wish to specialize in digital marketing and data analysis.
Marketing and advertising professionals seeking to update their knowledge and skills in the digital domain and AI applications.
Entrepreneurs aiming to develop their digital marketing skills and leverage AI to enhance their business.
Professionals from technology and data analysis fields who wish to specialize in digital marketing and its AI applications.

Individuals interested in digital marketing who want to acquire advanced skills and knowledge in this field.

Careers

Digital Marketing Specialist: Responsible for planning, executing, and monitoring digital marketing strategies to improve a company’s online presence, with a focus on AI-driven insights.
Marketing Data Analyst: In charge of analyzing marketing data to extract valuable insights and improve marketing strategies using AI tools.
SEO Specialist: Focused on enhancing a company’s position in search engines by optimizing website content, incorporating AI techniques for better results.
Digital Marketing Manager: Responsible for leading and coordinating all digital marketing activities of a company, including strategic planning, campaign execution, and performance analysis, with a strong emphasis on AI integration.

Programme Structure

Courses include:

Business digitalization
Artificial Intelligence (AI)
The Internet of Things (IoT)
Blockchain
Big Data and Business Intelligence (BI)
Cloud computing
Industrial automation and robotics
Cybersecurity

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

Start date: Chosen by the student.

Language

English

Credits

72 ECTS

Delivered

Online

Campus Location

Barcelona, Spain

Disciplines

Business Intelligence Digital Marketing Data Analytics View 13 other Masters in Business Intelligence in Spain

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
University students currently pursuing a degree or equivalent higher education studies.
Professionals with career prospects in their current positions.
If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

8400 EUR / year

≈ 8400 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

8400 EUR / year

≈ 8400 EUR / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics - AI for Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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