Digital Innovation for Sport Atlantic Technological University

Overview

The last 5 years has seen exponential growth across the SportsTech industry both in Ireland and globally. Digital innovation is at the heart of the growing Irish SportsTech industry and is being rapidly embraced by Ireland’s sporting organisations to manage membership, competitions, performance, facilities, ticketing, broadcast, marketing and many more functions. The need for sport specific digital skills development programmes like this one is echoed in the 68 National Governing Bodies, the 29 Local Sports Partnerships and other agencies who run sport in Ireland. Sport Ireland have stated their strategic priorities are to build innovation, drive collaboration across the sector and promote a digital first approach.

This Digital Innovation for Sport programme at the  Atlantic Technological University is designed to meet the needs of the sports sector through a full time MSc in Digital Innovation for Sport. It equips students with sport specific knowledge and skills in data, AI, digital transformation and digital innovation and allows them to specialise in an area of their choice – digital marketing & technology, programming for sports innovation or performance impact.

Career:

This programme provides opportunity for professionals to upskill and for graduates to launch a career in the sports performance, participation or business sectors. It helps build a set of transferrable skills to understand and deal with the increasing digitisation and volumes of data generated by organisations in the sports landscape. Depending on the elective choices made, our graduates will be in a position to take up roles such as commercial officers, customer insights managers, marketing executives, sports scientists, data analysts, software engineers and developers.