Psychology and Behavioural Analytics Lancaster University

Overview

The  Psychology and Behavioural Analytics  course from Lancaster University  is designed for individuals from diverse backgrounds who want to develop knowledge of digital data understood through human psychology. 

You don’t need a psychology degree to study this program. It is designed for individuals from diverse backgrounds, including computer science, data science, business, sociology, criminology, and many other disciplines.

Over the course of your studies, you will develop an in-demand, rare combination of technical data analysis and psychological expertise, empowering you to understand and predict human behaviour in a digital, data-rich world. This will set you apart in the job market and open up new career opportunities.

You will also:

• Develop key critical thinking and communication skills, allowing you to evaluate data and convey your findings to a range of audiences.
• Develop your skills with data analysis software such as R, Python, Nvivo, and BORIS.
• Undertake a placement-based dissertation, allowing you to apply and develop your skills to impactful, real-world projects.

Upon graduation, you will not only possess an advanced understanding of human behaviour in the context of digital data, but you will also have the practical skills and experience to put this knowledge into action, allowing you to make meaningful contributions across a range of rapidly evolving fields.

Career opportunities:

With a Master’s in Psychology and Behavioural Analytics, you will be able to take advantage of a whole host of different career paths, opening doors to match your interests and passions. With the quantitative and qualitative analytical skills you will gain, you will be perfectly positioned to undertake roles in data analysis, market research, management, and leadership in a diverse range of sectors, from business and security, to education and healthcare.

The analytical insights you will be able to provide to your chosen employer will make you an invaluable asset in any team.

Additionally, we anticipate that many of our graduates will utilise this Master’s as a stepping stone to undertake further study and embark on a career in academia as either a lecturer or researcher.

Some of the possible employment opportunities that could be open to you include:

• Data Analyst

• Behavioural Analyst

• Data Scientist

• Market Research Analyst

• Human Resources Specialist

• Customer Experience Analyst