Overview

The Digital Marketing and Analytics programme from University of Essex provides an excellent foundation to build your career in digital marketing by developing your skills in creativity, innovation and ethical awareness.

Your future

Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you're not capitalising on digital marketing, you're losing customers.

Digital marketing allows companies to target and reach their audiences within the online space, promote their brand, and sell their products. Analytic methods allow us to determine how effective our digital marketing strategies have been, analysing data and optimising our techniques. It is through these methods that marketing has transformed in recent years, becoming ever more essential for the growth and success of a company.

Many of our graduates go on to manage marketing activities in organisations of all sizes. Recent graduate destinations include high-profile organisations and SMEs such as:

KPMG

HP

Groupon

Wefarm, the world's largest platform for small-scale farmers

fast-growing digital agency, Footprint Digital

award-winning marketing agency, Coast Digital

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Programme Structure

Courses include:

Research Methods in Marketing

Marketing Strategy

Digital Marketing

Marketing Analytics

Management and Strategy

Organisational Behaviour and Human Resource Management

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-10-08 00:00:00

Application deadline not specified.

More details

Deadlines: to be confirmed

Language

English

TOEFL^® IBT

88

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PTE Academic

62

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Colchester, United Kingdom

Disciplines

Digital Marketing Data Analytics View 214 other Masters in Digital Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

88

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A 2:2 degree, or international equivalent, in one of the following subjects:

Advertising

Business Administration

Commerce

Communications

Entrepreneurship

Management

Management Information Systems

Marketing

Media studies

Retailing

Psychology

Public Relations

ORA 2:1 degree, or equivalent, in one of the following subjects:

Anthropology

Computer Engineering

Computer Sciences

Economics

Information Technology

Mathematics

Sociology

Statistics

Other degree types will be considered on a case by case basis and applicants with certain degrees may also need to demonstrate at least one year's additional relevant work experience in Advertising, Branding, Communications, Computer Sciences, Digital and Social Media Marketing, Engineering, Marketing, Media. or Sales (please include your CV with your application).

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24675 GBP / year

≈ 24675 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

15750 GBP / year

≈ 15750 GBP / year

Living costs

Colchester

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Your future

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Colchester

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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