Overview

Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you're not capitalising on digital marketing, you're losing customers.

Digital marketing allows companies to target and reach their audiences within the online space, promote their brand, and sell their products. Analytic methods allow us to determine how effective our digital marketing strategies have been, analysing data and optimising our techniques. It is through these methods that marketing has transformed in recent years, becoming ever more essential for the growth and success of a company.

Your future

The Digital Marketing and Analytics programme from University of Essex provides an excellent foundation to build your career in digital marketing by developing your skills in creativity, innovation and ethical awareness.

Many of our graduates go on to manage marketing activities in organisations of all sizes. Recent graduate destinations include high-profile organisations and SMEs such as:

KPMG

Groupon

Wefarm, the world's largest platform for small-scale farmers

fast-growing digital agency, Footprint Digital

award-winning marketing agency, Coast Digital

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Programme Structure

Courses include:

Research Methods in Marketing

Marketing Strategy

Digital Marketing

Marketing Analytics

Management and Strategy

Organisational Behaviour and Human Resource Management

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2025-10-02 00:00:00

Apply anytime.

More details

There is not currently a deadline to apply; however, courses may stop taking applications once full.

Language

English

PTE Academic

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TOEFL^® IBT

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Colchester, United Kingdom

Disciplines

Digital Marketing Data Analytics View 210 other Masters in Data Analytics in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

PTE Academic

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TOEFL^® IBT

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Other requirements

General requirements

A 2:2 degree, or international equivalent, in one of the following subjects:

Advertising

Business Administration

Commerce

Communications

Entrepreneurship

Management

Management Information Systems

Marketing

Media studies

Retailing

Psychology

Public Relations

ORA 2:1 degree, or equivalent, in one of the following subjects:

Anthropology

Computer Engineering

Computer Sciences

Economics

Information Technology

Mathematics

Sociology

Statistics

Other degree types will be considered on a case by case basis and applicants with certain degrees may also need to demonstrate at least one year's additional relevant work experience in Advertising, Branding, Communications, Computer Sciences, Digital and Social Media Marketing, Engineering, Marketing, Media. or Sales (please include your CV with your application).

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Essex and/or in United Kingdom, please visit Student Insurance Portal.

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Tuition Fee

To always see correct tuition fees

International

23500 GBP/year

Tuition Fee

Based on the tuition of 23500 GBP per year during 12 months.
National

15000 GBP/year

Tuition Fee

Based on the tuition of 15000 GBP per year during 12 months.

Part-time

Home/UK fee: £7,500

International fee:£11,750

Living costs for Colchester

660 - 1140 GBP /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Your future

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student insurance

Make sure you meet all requirements

Tuition Fee

International

National

Living costs for Colchester

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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